Will H

Results-driven sales executive with over 17 years of experience leading high-performance teams across automotive and financial services. Proven expertise in indirect retail lending, territory manager development, and KPI-driven performance coaching. Adept at building trust-based dealer relationships, driving loan volume growth, and aligning sales strategy with organizational risk and profitability objectives. Committed to ethical leadership and a people-first culture.

General Manager - Gasoline Alley Harley-Davidson - Red Deer County, Alberta

(2025-07 - 2026-08)

• Provided comprehensive operational oversight across all departments including sales, finance, service, and fixed operations.
• Grew pre-owned motorcycle inventory by over 300%, driving compounding revenue gains across parts, service, and finance.
• Identified inefficiencies in conventional advertising spend and redirected budget to targeted strategies, significantly reducing customer acquisition cost.
• Strengthened community engagement through HOG chapter initiatives, deepening brand loyalty and organic growth.

General Manager - IVS Networks - Edmonton, Alberta

(2022-02 - 2025-07)

• Led a team of IT professionals and engineers in a B2B environment, introducing a proactive sales-led approach to new business development.
• Identified and reallocated underutilized employee capacity toward higher-value revenue-generating activities, improving overall productivity.
• Personally drove prospecting and high-stakes negotiation efforts, capturing new clients across Canada and the United States.
• Reported directly to CEO on business analytics, forecasting, and strategic direction.

Sales Manager - Lakewood Chevrolet - Edmonton, Alberta

(2020-08 - 2022-01)

• Engineered a competitive inventory advantage during COVID-19 market disruption, maintaining pre-owned stock levels up to 120% above competitors.
• Deepened finance department alignment and F&I profitability through structured coaching and process improvement.
• Delivered multiple consecutive months of best-ever dealership profitability through disciplined inventory and margin management.

Sales Manager - Alberta Honda - Edmonton, Alberta

(2018-03 - 2020-08)

• Implemented a new CRM system resulting in a 15% increase in client retention.
• Developed synergistic relationships between sales, service, and parts departments to drive enterprise-wide profitability.
• Conducted regular training sessions on product knowledge and advanced sales techniques, leading to measurable team performance improvement.

Sales Manager - Derrick Dodge - Edmonton, Alberta

(2011-09 - 2018-02)

• Recruited, developed, and trained a sales force of up to 70 professionals, instilling performance standards that consistently exceeded industry benchmarks.
• Contributed to indirect financing strategies that supported five consecutive years as Canada's #1 Chrysler dealership.
• Developed and delivered training programs covering sales techniques, product knowledge, objection handling, and negotiation strategies.

Sales Professional - Sherwood Park Chevrolet - Edmonton, Alberta

(2007-07 - 2011-09)

• Cultivated deep technical product knowledge to serve high-demand, expert-seeking clientele, consistently outperforming peers.
• Spearheaded the launch of a Callaway performance partnership, bringing the exclusive program to Western Canada for the first time.

Bachelor of Science - Psychology - MacEwan University, Edmonton (2010-04)

Tom Hopkins International Sales Academy

Duane EN Marino Automotive Solutions

Brian Tracy International

Grant Cardone Sales Training University

Tony Robbins Results Coaching The Art Of Negotiation - Master Class – Chris Voss