Mariam Amina Lo

Bilingual operations and business professional (French native, English C1) with experience monitoring business performance, standardizing processes, and coordinating cross-functional stakeholders across startup and corporate environments.

Background spans KPI tracking and reporting, administrative and payroll management, partnership and vendor coordination, and process standardization to improve responsiveness and service quality. Holds a Bachelor's degree in International Business Management taught entirely in English, with a proven ability to manage multiple priorities, work with Microsoft Excel to analyze data, and translate operational insights into recommendations for leadership.

Founder at Little Guest (2026-01 – Present)

• Defining commercial offers, pricing models, operational procedures, and service workflows for a new service launch.
• Coordinating logistics with suppliers, venues, and strategic partners.
• Managing branding, digital communications, and pre-launch marketing activities.

Marketing & Business Development Manager at INPG (2024-06 – 2026-01)

• Designed and executed the institution's marketing and business development strategy, based on market and competitor insights.
• Tracked and reported key performance indicators (KPIs, conversion rates, ROI) to support data-driven decision-making and forecasting.
• Analyzed market trends and the competitive landscape to identify risks and opportunities and align strategy with growth goals.
• Identified and negotiated partnerships with corporate clients, donors, and institutional stakeholders.
• Developed tailored commercial proposals and sales pitches to support the sales process.
• Coordinated cross-functionally with technical, communication, and executive teams to ensure aligned, timely project delivery.

Business Unit Manager at Dakar Home Care, Talenta Pro Group (2023-01 – 2023-04)

• Standardized internal operating procedures and documentation to enhance responsiveness and service quality.
• Managed administrative payroll, including base salary calculations, adjustments, and disbursement tracking.
• Coordinated client schedules, service delivery, and operational workflows for healthcare providers.
• Handled daily operational queries, client inquiries, and incident resolutions.

Country Manager at Little Ride (2021-03 – 2022-12)

• Led the early-stage local rollout of a VTC mobility startup in Senegal following intensive operational training in Kenya, coordinating closely with the regional team.
• Monitored platform operations, driver metrics, and service quality to identify risks and drive operational improvements.
• Managed driver earnings, performance bonuses, and penalty adjustments in line with policy.
• Supervised daily driver support, administrative tracking, and prompt resolution of field issues.
• Oversaw fleet management, insurance compliance, and local B2B customer acquisition.
• Recruited, onboarded, and trained driver-partners on platform usage, safety rules, and service standards.

Marketing Assistant at INPG (2023-06 – 2024-06)

• Monitored marketing KPIs and campaign performance metrics.
• Conducted market research and benchmarked sector best practices.
• Organized corporate events and managed vendor relations (graphic designers, printers, agencies).
• Produced visual, editorial, and digital content across social and promotional channels.

Digital Communications Manager at Ébène Prod (2020-02 – 2021-01)

• Analyzed account analytics to optimize social media content strategies and recommend improvements.
• Managed content creation, posting schedules, and community engagement on Facebook and Instagram.
• Executed audience growth campaigns and promotional contests to increase digital engagement.

Co-Founder at Salivre (2020-02 – 2021-01)

• Coordinated merchant onboarding and structured operational logistics for launch.
• Co-founded a local meal delivery service and negotiated merchant partnerships with regional restaurants.
• Contributed to business model development and local partnership retention strategies.

Bachelor in International Business Management in Finance – GIME – Dongbei University of Finance & Economics (2018 – 2021)

Business Administration Studies – IAM (2017 – 2019)

General Baccalaureate – AEFE (French Educational System) (2014 – 2014)