曜 赵

A highly accomplished, strategic Higher Education (HE) professional with over 10 years of dedicated experience in international student recruitment, market positioning, and cross-border partnership operations. Proven track record as an In-Country Representative, pioneering a brand-led B2B recruitment strategy that successfully scaled enrollments from a zero base to a peak of 75 student intakes annually. Expert in managing premier master agent networks (B2B) and driving high-impact multichannel inbound marketing (B2C) across Chinese social media.

Recognized for outstanding operational efficiency, visa compliance management, and institutional relationship building. Possesses a massive, active network of 100+ domestic international schools, exceptional cross-cultural diplomacy, and full readiness for high-frequency regional mobility.

Official Overseas China Representative (Remote, China) at Ohlone College (2020-01 – 2025-06)

Reported directly to the Director of International Admissions. Fully responsible for the institution's three core pillars in China: Self-Media Brand Exposure, Agent Networks, and Institutional Partnerships.

• Brand-Led B2B Partner Acquisition: Formulated and executed a highly effective inbound marketing strategy, leveraging institutional brand influence to organically attract and secure partnerships with top-tier domestic agent aggregators, including CanAchieve and HTI.
• Proprietary School-to-School Networks: Successfully negotiated and executed numerous institutional Memorandums of Understanding (MOUs) with premium domestic educational entities; built and maintained an active, proprietary B2B network consisting of 100+ elite domestic international high schools.
• Admissions Process Optimization & Rapid Turnaround: Overcame legacy system barriers (traditional fillable PDF applications) by pioneering an unauthorized-to-authorized bilingual pre-review protocol and publishing localized WeChat application blueprints; streamlined the evaluation workflow and slashed application processing turnaround times to just 2–5 working days.
• Visa Compliance & Conversion Enhancement: Delivered structured visa compliance workshops for recruitment agents to maximize visa success rates and safeguard institutional immigration integrity; initialized an early-stage student motivation screening and advisory framework, significantly boosting applicant conversion and enrollment yield.
• Lean Budget Management & High ROI Recruitment: Maximized enrollment metrics under a lean annualized marketing budget of $5,000, successfully driving student recruitment from 0 in 2020 to 75 active enrollments in 2024 (a consistent 15% annual increase throughout the pandemic).
• High-Level Government & Institutional Liaison: Spearheaded multiple collaborative offline educational seminars (100+ attendees) under the patronage and support of EducationUSA (US Embassy), coordinating with other California representatives to enhance institutional presence.
• Consulate-Endorsed Public Relations: Coordinated a high-profile collaborative Chinese New Year video campaign involving international students, college faculty, and the Vice President, which received official endorsement and was featured on the official WeChat channel of the Education Section of the Chinese Consulate General in San Francisco.
• Digital Brand Expansion: Built and managed the college's first official Chinese social media matrix (WeChat, Douyin, Xiaohongshu, Bilibili, Baidu, Zhihu, etc.), producing over 150 promotional videos (including a viral video generating 180k views and 50k+ likes), significantly amplifying the college's online exposure.
• Outstanding Retention & Pastoral Care: Delivered proactive transition support and pastoral care for 600+ international students, achieving an exceptional 100% visa approval rate, 92% enrollment yield, and an outstanding 99% student retention rate over 5.5 years.

Recruitment Consultant (Remote, China) at College of the Canyons (2017-08 – 2019-12)

• Market Expansion & Agent Relations: Built the college's first systematic recruitment and promotion framework in China, driving a 40% increase in brand awareness and expanding key local agent networks.
• Pathway & Progression Advising: Conducted online and offline informational seminars, advising prospective students and parents on entry requirements, pathway programs, and articulation agreements.

Operations Director at Duomei Equestrian (2016-08 – 2017-06)

• Large-Scale Event Delivery & VIP Liaison: Led the operational logistics and process management for the 2017 Longines Beijing Equestrian Masters (held at the National Stadium / Bird's Nest); managed VIP reception and protocol for embassies, international delegations, and brand partners with zero-incident delivery.

Manager at Advertising Agency (2010-01 – 2016-03)

• Project & Budget Control: Managed end-to-end planning, team recruitment, and budget allocation for high-end commercial launches and campaigns, establishing standardized execution workflows.

Service Manager at 1949 Dining Club (2007-09 – 2009-06)

Coordinated private banquets and bespoke events for high-profile cultural, business, and international guests.

Executive Butler at Marco Polo Parkside (2006-12 – 2007-08)

Delivered 24/7 dedicated, highly discreet protocol support for high-profile international dignitaries, including a former foreign Head of State (awarded an official Letter of Appreciation in 2007).

Bachelor in Digital Media Arts – Communication University of China