Marketing Lead at T-Head Semiconductor (Alibaba Group) (2025-01 – Present)
Led brand asset restructuring, integrated GTM marketing for full product portfolio (AI chips / SSD controllers / smart NICs), and software ecosystem development from 0 to 1. Team of 4.
- Brand Architecture Rebuild: Architected T-Head's brand system from the ground up — unified VI, redesigned website architecture and led the content upgrade, built a core marketing asset matrix, establishing a professional market image
- Milestone Product Launches: Led T-Head's first smart NIC chip launch and the first open-source GTM for the Zhenwu AI software stack — achieving breakthrough visibility and customer reach
- Compliance-Driven Marketing Strategy: Navigated a complex regulatory environment to sustain GTM momentum for Zhenwu AI chip's sensitive scenarios, adapting positioning and channel strategy to drive customer engagement
- Product GTM & Industry Penetration: Led product marketing across T-Head's chip portfolio — developed value narratives and marketing collateral for all product categories; drove Zhenyue eSSD commercial promotion via industry summits and targeted vertical engagement programs with ecosystem partners, achieving 10%+ awareness lift and 500K+ unit shipments
- Flagship Events & Customer Operations: Leveraged Alibaba Cloud Summit, Digital China Summit, WAIC, and Apsara Conference for high-impact product launches and brand showcases; optimized company demo center experience to deepen customer engagement and accelerate lead conversion
Senior Marketing Manager, Commercial / Senior Market Research Manager at Intel (China) Co., Ltd. (2011-01 – 2024-12)
13-year tenure spanning commercial marketing and market research dual-track roles, with deep involvement in China-region commercial business strategy and marketing execution.
- Ecosystem Co-Building & Partner Acquisition: Led ISV/SI co-marketing and AI Native Partner Hunting program, expanding collaboration from white papers to events / case studies / media across all dimensions, achieving 60%+ new customer conversion and driving pipeline growth.
- Intel Flagship Conference: Directed commercial marketing strategy for Intel Connection annual flagship event, leading cross-functional teams across data center and IoT product, sales, and marketing functions.
- B2B Marketing Transformation: Initiated the B2B Marketing Transformation project, delivering multi-dimensional insights across theme / content / channel / innovation; earned strong CMO endorsement and became the core foundation for China marketing system upgrade.
- AI Developer Insights: Launched two consecutive years of systematic China AI developer research, completing audience segmentation, channel profiling, and trend forecasting to guide AI product and developer marketing.
- Flagship Product GTM: Led the 1st Gen Intel Xeon Scalable Processor launch (Intel's largest commercial launch in China), coordinating product, sales, and PR teams; 700+ in-person and 100K+ online attendees, 29 ecosystem partners co-exhibiting, multiple brand and product perception metrics +10%.
- ABM Strategic Account Marketing: Developed a target account marketing strategy for three major telecom operators, executing integrated campaigns with product and sales teams; Xeon brand preference +10%, driving $80M incremental revenue (+30% YoY).
- 5G Industry Influence: Orchestrated 5G Cloud-Network Convergence Summit, co-hosted 5G Application Innovation Forum with CAICT, and led Intel 5G Network Summit, improving 5G ecosystem leadership perception by 70%.
- Digital Marketing Growth Engine: Built Nurture operations on CDP data platform and Eloqua marketing automation, designed progressive content matrix, combined LBS-targeted content delivery, roadshows, and webinars to achieve closed-loop tracking from MQL to revenue impact, creating Intel China's #1 ABM program by engagement rate.
- New Market Incubation: Initiated Intel's first global cloud computing market research (2013), advocated for cloud as a core strategic segment; identified the designer PC category opportunity (2014) and drove GTM with product and OEM teams
- Emerging Market Insights: Led nationwide consumer behavior research, identifying Emerging Market PC growth opportunities, directly contributing to Intel's three consecutive years of steady PC market share growth.
Researcher → Senior Research Manager at IPSOS (2006-01 – 2011-12)
2 direct reports
- Broad Research Expertise: Led brand annual tracking, ad testing, and market sizing projects, covering the full cycle from research design and data analysis to client presentation.
- Key result: Delivered brand 360° marketing effectiveness research that helped clients restructure strategies; earned recognition from client CMO and COO, winning annual million-level contract renewal.
Researcher at Synovate (2005-01 – 2006-12)
- Research Execution: Conducted research design, data analysis, and report writing, serving Fortune 500 clients.
