Brent Li

Quality management professional with 20+ years of experience in the toy industry, including 10+ years in managerial roles at the China office of Famosa International (European toy brand owner), preceded by 6 years at Mattel Toys Technical Consultancy (Shenzhen) as a lab test engineer and QA engineer. Deep expertise in EU/US toy safety standards (EN71, ASTM F963, CPSIA, REACH, etc.), supplier quality management, and end-to-end quality control from NPD to shipment. Successfully led and developed QA/QC teams of 20+ people across Asia, managed supplier quality programs for 10+ factories/suppliers, and drove continuous improvement initiatives.

English as working language, with extensive experience collaborating with overseas headquarters and international clients.

Quality Manager at Famosa International Ltd & Giochi Preziosi Service HK Ltd. (Spanish & Italian toy group: Nenuco, Nancy, Pinypon, Feber, Coccolotti, Cicciobello, Primi, Masha and the bear etc. ) (2012-05 – Present)

• Team Leadership: Lead, manage and develop a team of 20+ QA/QC and laboratory professionals across Asia; set KPIs, provide coaching, and drive performance to ensure quality objectives are met.
• Supplier Quality Management: Oversee quality management for 10+ supplier factories; conduct new supplier assessments, ongoing audits, and grading; guide factories in developing and implementing quality, reliability and safety control systems.
• Compliance & Standards: Ensure all products comply with company and customer requirements, international regulations (EN71, ASTM F963, CPSIA, REACH), and internal specifications; supervise product compliance verification throughout R&D and manufacturing phases.
• NPD Support: Collaborate with overseas HQ and R&D teams to define quality requirements, control criteria, and product modifications needed to meet safety and quality standards.
• CAPA & Complaint Handling: Coordinate root cause analysis for product complaints and quality issues; develop and implement corrective and preventive actions (CAPA); drive factory failure analysis and continuous improvement.
• KPI Monitoring & Reporting: Monitor supplier quality KPIs to measure quality system compliance and improvement; prepare regular quality reports for HQ management on China product quality performance.

Quality Assurance Engineer / Lab Test Engineer at Mattel Toys Technical Consultancy (SZ) Ltd (2005-08 – 2012-05)

• Quality Assurance Engineer (2010–2012): Managed product quality assurance and OEM factory quality control for Mattel toy products.
• Quality Assurance Engineer (2010–2012): Collaborated with overseas QA team to compile product specifications and QC inspection protocols.
• Quality Assurance Engineer (2010–2012): Worked with R&D teams on new product development, conducting design reviews and quality risk assessments.
• Quality Assurance Engineer (2010–2012): Conducted on-site production reviews at OEM factories; evaluated and qualified manufacturing control processes.
• Quality Assurance Engineer (2010–2012): Supported factories on failure analysis, provided quality improvement recommendations, and drove efficient CAPA implementation.
• Quality Assurance Engineer (2010–2012): Coordinated with cross-functional teams to ensure production met requirements and shipments proceeded smoothly; handled customer complaints related to product quality.
• Lab Test Engineer (2005–2010): Performed product quality and safety testing according to Mattel quality manual and international toy safety standards (EN71, ASTM F963); issued accurate test reports.
• Lab Test Engineer (2005–2010): Assisted lab manager in laboratory certification audits (ISO/IEC 17025); trained and mentored junior test engineers.
• Lab Test Engineer (2005–2010): Gained deep expertise in physical, mechanical and chemical testing for toy products.

Bachelor of Science in Analytical Chemistry – Guangxi University (2000 – 2004)