Yuqing Lu

Nearly five years of experience in data-driven retail, e-commerce and consumer-health operations at Carrefour China, Johnson & Johnson Medical China and Miaoyu.

Strengths: loyalty, conversion growth and channel ROI, nationwide online coordination, campaigns and cross-functional delivery.

As Carrefour China Operations

Manager, led RFM/A-B tests that increased the repeat-purchase rate by 10.4%, earning its Excellence Award. MSc Data Science (QS 128, CGPA 3.61, Dean's List); proficient in SQL, Python and Power BI; professional English; available immediately.

Data Analyst (Project-based BI Delivery) at Johnson & Johnson Medical (China) Ltd. (2023-06 – 2023-12)

• Operations Metrics & BI Support: Integrated registration, active-user, visit, learning, livestream and content-engagement data from iEP, Heart Companion and Case Community; translated requirements into field mappings, data relationships and 50+ KPI definitions for consistent platform monitoring.
• Cross-functional Delivery & Issue Resolution: Coordinated business, data-platform, IT, Havas and vendor teams across SQL/ADS cleansing logic, Power BI design, SIT and go-live; daily reports reduced recurring-analysis time by 60% and data-issue investigation time by 45%.

Operations Manager (Nationwide Online Operations & Customer Analytics) at Carrefour (Shanghai) E-commerce Co., Ltd. (2021-08 – 2023-05)

Carrefour Excellence Award

• Nationwide Online Operations Coordination: Monitored nationwide online store performance from Carrefour headquarters, consolidated operating issues and followed up improvement actions with marketing, merchandising and operations teams.
• RFM Segmentation & Repeat-Purchase Growth: Built RFM customer segments from transaction data to identify high-value users and those with repeat-purchase potential; differentiated engagement increased the repeat-purchase rate by 10.4%.
• Conversion Diagnosis & A/B Testing: Diagnosed conversion bottlenecks across user, traffic, merchandise and campaign-page data; designed and evaluated A/B tests that increased product CTR by 7.5% and campaign conversion rate by 3.1%.

E-commerce Store Operations (Data Analytics Focus) at Shanghai Miaoyu Biotechnology Co., Ltd. (2020-01 – 2021-07)

• Daily Store Operations: Managed product listing updates, campaign scheduling, page maintenance, inventory coordination and operating-data reviews to support daily store operations and campaign execution.
• Category Growth & Assortment: Analyzed category trends, competitor activity and pricing signals to support assortment and promotion decisions, contributing to 43.2% annual sales growth, GMV above RMB 70 million and a top-ten Tmall probiotics ranking.
• Channel ROI & New-Product Operations: Combined sales and social-media signals to monitor channel returns and support resource prioritization; overall ROI increased by 7.3% and new-product sales share rose from 11.5% to 21.1%.

E-commerce Operations Specialist at Shanghai Guanshengyuan Bee Products Co., Ltd. (2019-03 – 2019-12)

• End-to-End Store Operations: Managed campaigns, product maintenance, inventory and customer service for the Taobao "White Rabbit Brand Store," generating more than RMB 92,000 in sales.
• Taobao Weitao Follower Operations: Managed content and follower engagement, adding 15,386 followers to the Guanshengyuan Food Flagship Store and 70,013 followers to the White Rabbit Official Flagship Store.
• WeChat Private-Domain Operations: Managed daily operations and content publishing for the official WeChat account, growing the follower base by 3,308 and building early private-domain operations experience.

MSc in Data Science – Universiti Sains Malaysia (USM) (2025-03 – 2026-10)

BSc in Electronic Commerce – Jiangxi Normal University (2014-09 – 2018-07)