Yillia Cao

8+ years driving global platform growth, commercial strategy, and cross-functional execution across B2B/B2C digital products, turning user insights and funnel data into scalable growth initiatives that improve activation, conversion, CX, and revenue outcomes.

Senior Subject Matter Expert / Program Lead at Amazon (2022-10 – 2025-10)

• Led global customer experience and growth opportunity analysis across 13 marketplaces, using large-scale transaction and user feedback data to identify friction points across the customer journey; drove cross-functional prioritization and defect elimination, resolving 110M issues and contributing to $246M GMS uplift.
• Built a cross-border Voice of Customer analytics framework across 12 marketplaces, analyzing 5.5M+ feedback signals with LLM-assisted classification to surface activation, conversion, and concession-loss opportunities.
• Developed data-backed business cases and PRFAQs for senior leadership, translating customer pain points into roadmap priorities, including an $80M concession-reduction opportunity.

Head of Veer by iStock at Visual China Group (2021-08 – 2022-02)

• Appointed to lead Veer as Visual China Group's new B2C growth engine, reporting to the President; defined monetization strategy across pricing, licensing, partnerships, and paid-user conversion.
• Improved acquisition-to-payment conversion through pricing, journey, and campaign optimization, driving a 58% increase in paying users and 4% GMV growth within 3 months.
• Built and scaled a 16-person cross-functional team, establishing operating mechanisms, workflows, and governance to support rapid program execution and business scaling.

Senior Product Operations Supervisor at ATRenew (2019-09 – 2021-07)

• Owned business-side platform growth and operations strategy for B2B transaction products, improving transaction reliability, conversion efficiency, and scalable revenue operations.
• Delivered market-recovery growth initiatives during COVID, combining conversion optimization with LBS-based supply-demand matching to drive ¥13.2B GMV (+10% YoY).
• Redesigned merchant pricing, promotion, and fraud-control mechanisms, improving conversion by 5.5%, increasing inventory value by ¥70M, and reducing annual fraud losses by ¥8M.

Product Operations / Growth Lead at Hanchuang Technology (2017-09 – 2019-09)

• Led revenue growth programs for ooopic.com and 58pic.com, driving 60% overall GMV growth and 20% category growth within 3 months through SEM, content matching, landing page, pricing, and A/B optimization; improved SEM ROI by +66% / +61%.

Early Experience (2015-07 – 2017-09)

• Held roles across digital platforms and consumer businesses, developing foundational experience in execution, user growth, and cross-functional delivery.

B.Ec. in Investment – Wuhan Textile University (2011-09 – 2015-06)