Lobna Ibrahim

Senior Personal and Executive Assistant with 25+ years of experience supporting CEOs, COOs, Chairmen, and senior executives across retail, aviation, automotive, technology, and manufacturing environments. Experienced in executive calendar and travel management, meeting coordination, confidential correspondence, reporting, cross-functional follow-up, stakeholder communication, operational support, and project coordination. Strong ability to manage multiple priorities, protect confidential information, coordinate across departments, and support executive decision-making.

Currently completing a Master of Business Administration (MBA), with expected completion in 2026.

PERSONAL ASSISTANT TO CHIEF OPERATING OFFICER (COO) at Retail Industry (2015-12 – Present)

• Manage the COO’s calendar, appointments, meetings, and travel arrangements.
• Serve as a primary point of contact between the COO and internal and external stakeholders.
• Prepare agendas, presentations, reports, and meeting minutes.
• Support monitoring of retail operations, store performance, and KPIs.
• Coordinate with store managers and Supply Chain, Merchandising, Finance, and Marketing teams.
• Track action items related to store openings, promotions, and operational initiatives.
• Analyze data to support decision-making and operational improvements.
• Maintain dashboards and performance summaries.
• Draft professional correspondence, emails, and internal communications.
• Follow up on tasks, deadlines, and operational projects across departments.
• Organize executive meetings, operational reviews, and retail performance meetings.
• Handle sensitive information with the highest level of confidentiality.
• Support compliance with company policies and retail operating procedures.

MARKETING MANAGER at Acumatica ERP (2014-09 – 2015-11)

• Researched software-industry market trends, customer needs, pain points, and buying objections.
• Identified target decision-makers and developed buyer personas.
• Developed marketing strategies covering content marketing, paid advertising, and social media.
• Defined marketing activities and goals supporting customer acquisition and retention.
• Coordinated with product development, social media, and copywriting teams on positioning and messaging.
• Oversaw day-to-day promotional activities and marketing assets.
• Managed internal and external marketing campaigns and programs to support brand awareness and lead generation.
• Supported sales performance through promotional materials and targeted advertising strategies.
• Managed marketing budgets and allocated funds toward business priorities.

PERSONAL ASSISTANT TO CEO at Best Buy (2013-04 – 2014-08)

• Managed the CEO’s calendar and scheduled appointments.
• Screened incoming calls and correspondence and responded independently when appropriate.
• Collected reports and departmental information for the CEO.
• Followed up with departments on business-process issues and outstanding actions.
• Coordinated programs, events, and conferences, including facilities, invitations, speakers, and event budgets.
• Prepared agendas, notices, minutes, and resolutions for corporate meetings.
• Coordinated preparation and filing of corporate legal documents with government agencies.
• Prepared confidential correspondence, reports, and other complex documents from dictation and instructions.
• Arranged complex travel plans, itineraries, and documents for travel-related meetings.

CEO ASSISTANT at Toutounji Plastic Group (2008-08 – 2012-02)

• Supported the CEO and export activities across international markets.
• Researched new clients, markets, and business opportunities.
• Identified representatives and business networks across Gulf, African, and European markets.
• Supported customer database development, negotiations, and product sales for CPVC and PPR pipes.
• Followed up departmental activities and coordinated with other departments.
• Supported implementation of organizational strategy in the export department.
• Issued proforma invoices for RFQs and subsequent sales orders.
• Followed letters of credit, bank transfers, shipping procedures, and certificates.

CHAIRMAN OFFICE MANAGER at Delta Airlines (2004-07 – 2008-08)

• Arranged complex travel plans, itineraries, and documentation for travel-related meetings.
• Prepared correspondence relating to Delta headquarters.
• Managed travel-agency accounts.
• Coordinated advertisements and corporate publications.
• Handled correspondence with the Civil Aviation Authority.
• Translated relevant regulations, tax information, and other materials for foreign staff.

MARKETING COORDINATOR at OKI Egypt (2003-02 – 2004-07)

• Managed workflow, document coordination, and distribution of creative materials.
• Supported sales activities through sales collateral and product communications.
• Used online and offline marketing activities to generate leads and increase visibility.
• Planned and executed internal and external marketing events.
• Prepared the company profile and supported new-product promotion.
• Collected customer information and followed up on customer needs.
• Conducted competitor analysis and comparison studies.
• Represented Egypt at local conferences and GITEX Dubai.
• Prepared technical and financial tender envelopes.

ASSISTANT REGIONAL MANAGER at Hyundai Motor Company (2001-01 – 2003-01)

• Streamlined communication between regional offices and headquarters.
• Coordinated cross-functional collaboration supporting organization-wide projects.
• Translated financial and business newspaper articles.
• Negotiated corporate-rate agreements with hotels, couriers, and hospitals.
• Coordinated government-related matters, including taxes and insurance for Egyptian and Korean staff.
• Prepared and sent dealer reports to headquarters in Seoul.

Master of Business Administration (MBA) (2026)

BA in English Literature – Cairo University (1998)