Ramy Mohamed

Performance Marketer with 4+ years of experience managing and scaling multi-channel campaigns across Egypt and GCC markets. Specialized in paid media, lead generation, funnel optimization, and ROI-driven growth strategies. Experienced in platforms including Google Ads, Meta, TikTok, Snapchat, and LinkedIn, with a strong focus on performance optimization, conversion tracking, and scalable growth systems. Also experienced in leading execution and aligning marketing efforts with business outcomes.

Performance Marketing Lead at Byte Force (2025-02 – Present)

Led performance marketing execution for 15+ clients across multiple industries with focus on ROI and lead quality

• Managed and optimized paid campaigns across Google Ads, Meta, TikTok, Snapchat, and LinkedIn
• Led performance marketing execution for 15+ clients across multiple industries
• Built and optimized funnels to improve conversion rates and reduce CAC
• Scaled campaigns across Egypt and GCC markets with focus on ROI and lead quality
• Collaborated with creative, content, and sales teams to align campaigns with business goals
• Analyzed performance data and continuously optimized campaigns based on insights

Performance Marketing Manager at ICQ Travel (2023-07 – 2026-02)

Led paid media strategy and execution across Meta, Google, TikTok, and Snapchat for lead generation and bookings

• Led paid media strategy and execution across Meta, Google, TikTok, and Snapchat
• Managed multi-channel campaigns focused on lead generation and bookings
• Planned and executed seasonal campaigns aligned with revenue targets
• Improved campaign performance through targeting, creatives, and funnel optimization
• Coordinated with design and content teams to produce high-performing ad creatives
• Worked closely with sales team to improve lead quality and conversion rates

Media Buyer at Freelance (2022 – Present)

Managed paid advertising campaigns for multiple clients across Egypt and GCC on various platforms

• Managed paid advertising campaigns for multiple clients across Egypt and GCC
• Worked on platforms including Google Ads, Meta, TikTok, Snapchat, and LinkedIn
• Focused on campaign setup, A/B testing, optimization, and scaling
• Delivered consistent performance improvements in CTR, CPA, and ROAS
• Trained and mentored others on media buying and campaign management

Space Mission Operations Training at Egyptian Space Agency (2026-01 – 2026-02)

Developed analytical and systems-thinking skills applied to performance tracking and optimization

• Developed analytical and systems-thinking skills applied to performance tracking and optimization
• Gained experience working in structured, high-precision environments

Technical Co-Lead & AI Mentor at Google Developer Group (GDG) (2025 – 2026)

Mentored participants in data-driven problem solving and supported technical execution of AI and data-related projects

• Mentored participants in data-driven problem solving and analytical thinking
• Supported technical execution of AI and data-related projects

BSc in Computer Science – Suez Canal University (2025 – 2029)

Bachelor of Business Administration in Business Administration – University of the People (2027 – 2029)

Qualification in TOPS Open Science 101 – NASA (2024 – 2026)