Loy Mejía

Specializing in end to end brand evolution, from deep dive strategy to hands on art direction and conceptualization. My approach balances experimentation with human centric design, ensuring every visual touchpoint communicates effectively. I transform complex brand needs into simple, powerful, and cohesive visual narratives.

Brand Strategist Designer at TGT Quesos (2025-04 – Present)

Driving the strategic expansion of the master brand TGT through sub brands development. I bridge marketing goals with visual execution, specializing in conceptualizing high impact graphics and art direction for large scale events and trade fairs.

Mid Graphic Designer at Wagon Studio (2023-10 – 2025-02)

Led from brand strategy to a final identity for US based food and wellness clients. Translated complex visions into bold packaging and Figma driven web design, managing the entire creative lifecycle.

Mid Graphic Designer at Folk Estudio (2022-02 – 2023-09)

Developed robust visual identities and social media alignment for high end brands like Minotti, Molteni, and Miele. Executed solutions spanning packaging, web design, and global brand consistency across the fashion and furniture sectors.

Internship at Volcán Ediciones (2021-08 – 2022-02)

Developing Editorial design for specific needs, proofreading, social media and editorial events such as "la feria del libro Bogotá".

Editorial Process Monitoring at Pontificia Universidad Javeriana (2020-01)

Assistance in class with graphic, publishing and editorial processes. Editorial design and Bookbinding techniques.

Master in Art Direction in Art Direction – Elisava Escuela de Diseño (2024-01 – 2025-12)

Visual Arts Degree in Visual Arts – Pontificia Universidad Javeriana (2016-01 – 2022-12)