Marion Tichadou

Building Recommendations for Prospects and Customers journey Setting up CRM actions (marketing automation, campaign management, targeting, segmentation, database management) Implementing CRM platform and marketing automation

CRM Consultant at Freelance (2019 – Present)

• Building Recommendations for Prospects and Customers journey
• Setting up CRM actions (marketing automation, campaign management, targeting, segmentation, database management)
• Implementing CRM platform and marketing automation
• via Klaviyo, Customer.io, Hubspot, Dot Digital, Salesforce Marketing Cloud, Selligent, Pipedrive CRM, Brevo,

CRM Manager at Essor (2020 – 2020)

• Auditing, building a strategy and action plan when integrating a new brand
• Setting CRM objectives and planning
• Migration to a new CRM platform
• Producing campaigns & workflows
• Analysing KPIs performances and optimizations
• Via Shopify, Klaviyo

Head of CRM at VDL Factory (2017 – 2018)

• Implementing CRM and marketing automation
• Building an advanced customer journey
• Preparing and setting up international campaigns
• Improving content via A/B testing
• Via Klaviyo and Shopify

CRM Activation Specialist at EF English Live (2015 – 2016)

• Managing international campaigns: Emailing and Landing pages
• Adapting content according to targets and markets
• Improving email deliverability
• Reporting for improvement
• Via IBM Watson (Salesforce Marketing Cloud), Adobe Experience

Certification “Email Specialist” in Salesforce Marketing Cloud – ISDI (2023 – 2023)

MBA in Digital marketing strategy and project management – Visiplus Academy (2020 – 2022)

MSc in Marketing – University of Manchester (2012 – 2012)