Martina Torngren

Bringing 9+ years of experience managing client relationships, with nearly 3 years in B2B SaaS. Experienced in leading SMB, mid-market, and enterprise portfolios end-to-end in 4 languages, acting as a strategic advisor across EMEA, AMER, and LATAM. A background in marketing, sales, and customer success provides a strong understanding of the client ecosystem and enables the development of commercially aligned success plans and QBRs.

Currently applying a data-driven approach translating market data into actionable business insights for marketing and sales directors. Proven track record of delivering 109% net revenue retention (NRR), 93% gross revenue retention (GRR), a 39% reduction in churn, and 96% CSAT.

Customer Success Manager at Delectatech (2025-12 – Present)

• Led market research insight presentations, translating data to business goals and providing strategic recommendations to director-level audiences, seeing a 16% portfolio expansion.
• Owned a portfolio of €680k ARR across 31 SMB, Mid-Market and enterprise accounts in EMEA and LATAM, leading onboarding, adoption, QBRs, renewal, retention, expansion, health scoring, and churn prevention, delivering 109% NRR.
• Managed multi-stakeholder relationships sustaining a 96% CSAT and cutting churn by 39% (from 23% to 14%), through a proactive relationship management approach focused on time to first value (TTFV), KPIs and success plans.
• Built the CS function, covering playbooks, cross-functional collaboration, AI workflows, proactive health scoring, and renewal processes.

Account Expansion Manager at CyberArk (2024-10 – 2025-12)

• Drove cross-selling of the new MIM product across a ~€100k ACV portfolio of existing enterprise clients in the Nordics, CEE, Benelux and UKI.
• Collaborated with AE, CSM, CSE, SE, and marketing teams to identify capability gaps and define a relationship-first account expansion strategy exceeding quota in all 5 active quarters with 164% as peak quarter.
• Ran product awareness campaigns and online events driving attendance at 200% of the market average, opening doors into key accounts.

Account Manager at lemonAds (2024-02 – 2024-10)

Contract

• Owned the full client lifecycle across the Spanish and Mexican markets, from onboarding through project delivery and ongoing account management.
• Managed SMB and mid-market accounts, acting as an internal marketing coordinator, translating client goals into omnichannel campaign plans and coordinating delivery internally with SEO, PR, SMM, and paid ads specialists.
• Built the account management function, covering ICP definition, performance benchmarks, workflows, and data-centered client management.

Growth Marketing Consultant at Freelance (2022-11 – 2024-02)

• Owned the full business strategy spanning client acquisition, retention strategy and business operations, acting as a sales rep, account manager, and marketing manager.
• Led end-to-end marketing strategy for small businesses, from market research and strategy creation through ongoing A/B testing and KPI tracking.
• Planned and ran email marketing, paid and organic social media, and Meta and Google paid ads, achieving 2-5% CTR across paid social, a 45% email open rate and 3% email CTR.

Course Manager at Berlitz (2019-01 – 2023-01)

• Delivered over 4,000 sessions across 300 courses to approximately 100 managers and directors from AMER, APAC, and LATAM, maintaining a 4.9/5 client satisfaction rating.
• Owned client communication for key enterprise accounts, combining program onboarding and delivery, client success and development, and personalization.
• Generated 30% of new participants through peer referrals, driving organic account expansion.

Marketing Assistant at Picapen (2022-02 – 2022-07)

Internship

• Ran social media marketing, email marketing and paid ads.
• Identified initial collaboration and partnership opportunities.

MSc in Business Management with Marketing – University of Lincoln (2023 – 2023)

BSc in Entrepreneurial Business Management – Högskolan Väst (2020 – 2020)