Shailesh Yadav

Seeking MS in Digital Business & Analytics at EMLV and Looking for roles in Digital Marketing starting from March 2023

• Creating Keyword mapping file, suggesting new pages if required for targeted keywords, selecting search phrases and choosing right keywords.
• Optimizing websites by Complete SEO audit of the website
• Resolving technical issues related to a client’s website by using GSC and other tools.
• Actively researching, testing and proposing new approaches to improving search engine rankings.
• Complete On Page and Off Page Optimization.
• Reviewing the Content for the Website and optimizing accordingly.
• Conducting training sessions for GA and GTM.
• Creating Content Order, Meta Tags file for client.
• Reviewing and writing Meta Tags.
• GA, GTM, GMC & GSC setup.
• Creating On-Page Optimization sheet and technical Analysis for client.
• Writing ALT Tags.
• Created different types of schema like Organization Schema, Place Schema, Local Schema, etc which helps Google provide more information to the user.
• As per the keyword & user relevancy, optimize the content of the website.
• Phone, form & email tracking using the Google tag Manager.
• Coordinate with the developer to make changes in the website as well as improve the website speed.
• Mange the GMB of client and optimizing it.
• Managing the team of 4 members
• Conducting Interviews
• Knowledge about WordPress, Wix, WooCommerce, Squarespace, PHP, HTML, Cpanel and Shopify.

The current Masters programs covers a wide range of subjects, including business ethics and social responsibility, business strategy, management and leadership, project management and consulting, business simulation, digital trends and business innovation, business processes, methods and data analysis, and capstone projects.

The program includes a focus on digital economy and technology strategy, current and emerging trends in digitalization, SEO, digital advertising and marketing analytics, innovation management, operations management, internet of things, digitalization and automation, optimization of organizational processes, data management and empirical methods, UX design, design methods for applied research, applied management science, thesis bootcamp, thesis and oral defense, and communication for the workplace.