Adam Pritchard

Senior Growth and Product Leader with 12 years' experience driving acquisition, engagement, and revenue across mobile, console, and PC platforms. Proven track record in building and executing digital roadmaps, defining product strategies, and leading high-performing teams across Performance Marketing, Product, and Analytics. Expertise lies in full-funnel growth and optimisation, specialising in both scaling highly efficient Paid UA and driving substantial organic uplift through App Store Optimisation (ASO).

Budget Management

• High-Volume Spend: Successfully managed and scaled User Acquisition budgets to seven figures monthly.
• ROI Focus: Proven track record of scaling spend while maintaining strong positive ROAS and optimising commercial KPIs (Revenue, ARPU, LTV).

• Ad Ecosystems: Competence across major advertising platforms, including Apple Search Ads, Google Ads, Meta Ads, and TikTok Ads.
• UA Strategy: Expertise in scaling highly efficient Paid UA, executing diverse acquisition channels, and optimising creative testing frameworks.
• Platform Partnerships: Experience partnering directly with platform holders (Apple, Google) to secure visibility.

• Organic Growth: Specialist in driving substantial organic uplift through targeted ASO strategies.
• Visibility: optimisation of market performance and store visibility across global storefronts.

• Founder Experience: Co-Founder of MVP Games and 532 Design, successfully taking debut IPs from mobile launch to major publishing deals.
• Commercial Success: Secured UK Games Fund and Scottish Edge Award funding, along with strategic publishing deals with top-tier global partners.

Northumbria University (2009–2012) BA (Hons) Business Management — First Class Honours.