Ankur Pathak

Growth & Marketing Tech Professional | 17 yrs exp

Talent

London, Greater London200 GBP/hourMember since 3 March 2023

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growth marketingcustomer lifecycle managementproduct marketing marketing strategy user acquisitionretention strategy

About

My name is Ankur and I am a senior professional with 17 years of experience in Growth/Marketing/Customer Lifecycle Management.

Throughout my career, I have developed a deep understanding of the industry, and have acquired a diverse skill set in sustainable Growth and Retention Strategy, P&L Management, Team leadership. My expertise lies in sustainable Growth & Retention Strategies using digital channels, product marketing, CRM effectively.

I am open to full-time or contract roles. Full time roles must be in London, UK but I'm open to fractional roles and consulting worldwide.

Please feel free to contact me

Experience

I have successfully driven company-wide programs in Lifecycle Management to achieve Growth in AARRR Funnels, New Vertical Growth, Repeat Behavior, User Value Generation, Product penetration, Monetisation, and Subscription Growth.

Following are the highlights of my experience -

2x growth in user reach, 5% improvement in registration, and 3% improvement in subscriptions - Picsart
26% contribution to Uber Auto business in India by launching Hailables program - Uber
40% growth in Uber Premier business by launching ML Cross-sell program - Uber
3x growth in digital penetration of riders leading to 2x growth in repeat usage & retention - Uber
100x growth in Platform Usage (riders who also order food) of Uber by targeting and content optimisation - Uber
Rolled out Uber’s multi-country, multi-business, hyper-engagement ICC Men's Cricket World Cup campaign: 14+M consumers of Uber participated in this gamified campaign in India alone; sent a team to train other markets (including the UK) at Uber Inc. This campaign (1B messages) led to increased usage, improved cross-sell, and higher platform revenue for the campaign duration.
Responsible for the launch of push notifications as a communication channel for Uber users (Riders, Drivers, Eaters, Couriers, Restaurants, and business users) globally

I have worked across industries such as Delivery, Mobility, Online Marketplace, Telecom, Retail, and E-Commerce, and built and optimized B2C, B2B2C, D2C and B2B growth and marketing strategies across functions, teams, and geographies.