Ankur Pathak

My name is Ankur and I am a senior professional with 17 years of experience in Growth/Marketing/Customer Lifecycle Management.

Throughout my career, I have developed a deep understanding of the industry, and have acquired a diverse skill set in sustainable Growth and Retention Strategy, P&L Management, Team leadership. My expertise lies in sustainable Growth & Retention Strategies using digital channels, product marketing, CRM effectively.

I am open to full-time or contract roles. Full time roles must be in London, UK but I'm open to fractional roles and consulting worldwide.

Please feel free to contact me

I have successfully driven company-wide programs in Lifecycle Management to achieve Growth in AARRR Funnels, New Vertical Growth, Repeat Behavior, User Value Generation, Product penetration, Monetisation, and Subscription Growth.

Following are the highlights of my experience -

• 2x growth in user reach, 5% improvement in registration, and 3% improvement in subscriptions - Picsart
• 26% contribution to Uber Auto business in India by launching Hailables program - Uber
• 40% growth in Uber Premier business by launching ML Cross-sell program - Uber
• 3x growth in digital penetration of riders leading to 2x growth in repeat usage & retention - Uber
• 100x growth in Platform Usage (riders who also order food) of Uber by targeting and content optimisation - Uber
• Rolled out Uber’s multi-country, multi-business, hyper-engagement ICC Men's Cricket World Cup campaign: 14+M consumers of Uber participated in this gamified campaign in India alone; sent a team to train other markets (including the UK) at Uber Inc. This campaign (1B messages) led to increased usage, improved cross-sell, and higher platform revenue for the campaign duration.
• Responsible for the launch of push notifications as a communication channel for Uber users (Riders, Drivers, Eaters, Couriers, Restaurants, and business users) globally

I have worked across industries such as Delivery, Mobility, Online Marketplace, Telecom, Retail, and E-Commerce, and built and optimized B2C, B2B2C, D2C and B2B growth and marketing strategies across functions, teams, and geographies.

Growth Leadership

Marketing Strategy

Growth Marketing

Product Marketing

Retention & Engagement Monetisation

B2C/D2C/B2B2C/B2B

AARRR funnels

User Acquisition

Segmentation

Personalisation

User Journey Maps

Next Best Action

LTV Management

Subscription Products

Promotions

Org design

Cross-channel programs

Reforge Member (Growth Strategy, Product Strategy)

ISB Executive Education - Product Management

Harvard Business School - Executive Education, Leadership & Culture

International Institute of Information Technology - MBA

University of Delhi - Bachelor of Information Technology