Andrea Ifill

As a self-motivated thought leader, I bring extensive channel experience within Enterprise and Mid-Market sales environments. I have supported strategic partners across a broad range of business verticals, demonstrating versatility and depth in my approach. My background includes knowledge in Cyber Security, Artificial Intelligence, Cloud computing, and Software as a Service (SaaS), enabling me to navigate evolving technology landscapes and contribute effectively to partner success.

Channel Account Executive - Sophos

(2024-05)

• Managed and developed a portfolio of channel partners, driving increased adoption of Sophos' next-generation cybersecurity solutions across endpoint, network, email, and managed services.
• Delivered joint business plans with partners to grow pipeline, improve partner enablement, and increase annual recurring revenue (ARR).
• Provided strategic guidance to partners on the full Sophos portfolio, including cross-sell/upsell opportunities such as MDR, firewall, and cloud security.
• Led quarterly business reviews (QBRs) with key partners to track performance, forecast revenue, and identify areas for growth.
• Collaborated closely with internal teams—sales engineering, marketing, distribution, and partner management—to execute integrated channel strategies.
• Supported partners with deal registrations, pricing, competitive positioning, and navigating the Sophos Partner Portal.
• Conducted regular product training, sales enablement sessions, and pipeline development workshops to strengthen partner sales capabilities.
• Identified and onboarded new partners to expand Sophos' reach and coverage within the region.
• Drove partner marketing initiatives, including events, campaigns, and demand-generation activities to increase brand awareness.
• Monitored market trends and competitor activity to ensure partners were well-positioned to capture new opportunities.
• Consistently achieved or exceeded quarterly revenue targets, pipeline metrics, and partner engagement goals.
• Grew channel revenue by 65% YoY through strategic partner engagement and effective pipeline management.
• Secured major competitive displacement wins, strengthening Sophos' market position.
• Delivered successful joint marketing programs resulting in 178 qualified leads and improved partner-led pipeline velocity.
• FY25 new business target: $750k - achieved 95%. Renewals target: $900k - achieved 101%.
• FY26 new business target: $1.9 million - achieved 98%. Renewals target: $1.1 million - achieved 141%.

Partner Success Manager EMEA - Udemy Business

(2023-05 - 2023-12)

• Management of EMEA Tier 1 partners to grow Udemy SAAS channel ecosystem.
• C Level engagement to support and drive strategic engagement.
• Collaboration with partners to develop Udemy Business Plan.
• Managing partners by delivering accurate pipeline and forecast reporting to internal stakeholders and partners.
• Supporting Tier 1 partners on planning and execution of marketing to support Partner GTM activity.
• Working closely with internal teams and stakeholders to promote Udemy Channel partners through team workshops.
• Leading and conducting partner enablement sessions/workshops.
• Management of partner net new deal registration portal for region.
• Aligning closely with regional AE's to support partner sourced opportunities.
• AWS upsell opportunity management working with AWS AM's to drive joint collaboration through Udemy AE teams.

Senior Partner Business Manager - NVIDIA

(2021-03 - 2023-04)

• Development of focus partners to grow AI and Software Enterprise business through vertical sectors.
• Focus activity to support partner customer business within Data Centre, Edge Computing with GPU /CPU and Networking Solution, to deliver targeted growth.
• Driving business engagement within C level to support strategic planning by collaboration with partners and OEM leads.
• Delivering accurate pipeline and forecast reporting internally and with partners.
• Manage partner success through net new pipeline development, nurture and supporting pipeline activity.
• Management of appropriate NVIDIA resources as part of virtual channel team to support partner activities.
• Planning and execution of Partner Marketing to support pipeline and AI focus.
• Close working relationship with key Distribution partners to align and develop pipeline and marketing initiatives.
• Responsible for creating AI hub ecosystem within key partners to support sales and pre-sales engagement between NVIDIA and Partner.
• Collaboration with NVIDIA end user specialists to support Enterprise Account Mapping activity to support opportunity development.
• Complete QBR/ Progress partner reviews.
• FY21 Results: Achieved 215% of global target; secured $42m VGPU from G Research.
• FY22 Results: Achieved 110% of global target.

Channel Partner Manager - RSA (Part of Dell UK)

(2018-09 - 2021-02)

Proactive field-based role driving strategic engagement to Security Channel Partners to support the RSA portfolio. Providing solutions in SIEM Management, Fraud, Authentication, Identity, Governance and Lifecycle Data Protection and Performance Management.

• Management of key strategic partners such as Computacenter, SCC, Fujitsu, Insight, NCC Group, Bluefort Security, 2 M Consultancy, Armadillo to deliver targeted revenue growth.
• Build and develop business plans to support incremental and net new growth targets.
• Drive and develop bespoke marketing initiatives for each partner.
• Developing partners through reseller programme to MSSP's.
• Identification of new routes to market.
• Driving business engagement at C & B level, to support strategic planning by collaboration.
• Supporting partners by engaging with end users to deliver solution awareness and brand awareness to enhance and drive RSA opportunity.
• Collaboration with RSA end-user team, driving account mapping practice through partners to support lead gen activity.
• Strong alignment with maintenance renewals team to ensure customer renewals are completed by partner and review of upsell opportunities.
• Delivering accurate pipeline /forecast reporting internally and with partners.
• Team player working closely with ISR's, to support and manage opportunities £20k>.
• Collaboration with distribution to support partners commercially and development of marketing activities to drive pipeline activity.
• Close working relationships with technical partner managers and pre-sales to provide technical engagement to end-users and partners.
• Upselling of Professional services.
• UK Partner Workshop Team Leader – leading a team of 7 RSA sales, solutions specialists and engineers to build and develop a channel success lead gen promotion programme across key BU's via distribution.
• FY18 Results, achieved 98% of performance targets with $3.2 million earned.
• FY19 Results, attained 102% of the performance target, reaching $4.1m.
• FY20 Results, attained 104% of performance target, reaching $5m.

Enterprise Partner Manager - Sipsynergy

(2017-03 - 2018-02)

Field based role, supporting and developing channel partners and end users to sell and promote sipsynergy UC solution.

• Managing two portfolio offerings to SME and Enterprise end customers via key partners such as Softcat, CAE Technologies and Dimension Data to drive incremental revenue growth.
• Supporting partners by jointly planning and executing go to market strategies.
• Working closely with pre-sales and PS team to develop and validate end customer solutions.
• Working in collaboration with partners to attend end customer meetings to deliver sipysynergy proposition.
• Weekly accurate forecasting and pipeline development.
• FY17 Results achieved 88% of the £750k performance target.

Alliance Manager UK & I - Dell Software Group

(2016-04 - 2017-02)

Field based role driving strategic engagement to channel partners and end users to support the Quest software portfolio. Providing solutions in 5 areas, End point System Management, Platform Management, Database Management, Data Protection and Performance Management.

• Management of a mixture SI's and Channel partners such as Computacenter, Fujitsu, TCS, SCC, CGI, BT to deliver targeted revenue growth.
• Driving business engagement at C & B level partner conversations and strategic planning by collaboration.
• Supporting partners by engaging with end users to deliver solution awareness and brand awareness to enhance and drive net new and future business.
• Creation of new bundle sku options for partners to drive incremental revenue through joint initiatives.