Junior Creative
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Many know me as Bao, which rhymes with 'wow.' I had the privilege of working as a Creative Copywriter at Mango Digital, an award-winning agency in Vietnam. For approximately two years, I collaborated with talented professionals to develop social media and 360 campaigns, helping various clients achieve business-driven results. After that, I moved to the UK, seeking broader academic and cultural experiences through the MA Advertising course at Bournemouth University.
Most recently, I finished my 3-month creative placement at Global Studio, a renowned design studio based in Bournemouth.
Of all my qualities, what stands out most is my multidimensional thinking – a result of my passion for advertising, multi-cultural work experience, and UK-based education. Upon reviewing my portfolio, you will see that, by approaching creative challenges multidimensionally, I have been able to create engaging ideas. Indeed, whether it is metaphorically using tattoos to address sexual abuse, repurposing medical plastic waste into dumbbells, or creating a fitness-centric integrated campaign to combat loneliness, I am confident that you will find my creations align with your creative sense.
Creative Placement | Mar. 2024 - Jun. 2024 | STUDIO GLOBAL (Bournemouth, UK)
Creative Copywriter | Oct. 2019 - Jul. 2021 | Mango digital (Award-wining creative agency, Vietnam)
BOURNEMOUTH University | Master of Arts in Advertising 2022-2023 | Graduated with Merit
