Brynn Mooney

Dynamic, results-driven Retail Store Manager with over a decade of leadership experience specialising in store turnarounds, new branch launches, and large-scale capital projects. Proven track record of managing cross-functional teams of up to 20+ staff across high-volume retail and complex clinical environments (Optical, Contact Lenses, and Hearcare). Recognised for a proactive, people-first management style that slashes staff turnover, elevates workplace culture, and consistently drives underperforming stores to meet and exceed commercial KPIs.

Expert at bridging corporate strategy with exceptional customer journeys.

Retail Store Manager at Specsavers (2025-01 – Present)

Recruited directly by Store Directors to lead a rapid operational and cultural turnaround of a high-street branch experiencing historical target deficits. Hold full P&L accountability and direct line management for a multidisciplinary team of 20+ cross-functional staff across retail, contact lenses, and audiology streams.

• Store Turnaround & Financial Recovery: Restructured store operations and corrected performance gaps, transforming an underperforming location into a high-achieving branch that consistently meets and exceeds commercial KPIs.
• Capital Project Delivery: Project-managed a comprehensive £250,000 in-store renovation and retail refit. Coordinated external contractors and clinical schedules to ensure zero operational downtime to active clinics, delivering on time and within budget.
• Team Leadership & Culture: Unified a disconnected team across three distinct clinical specialties. Reduced staff turnover by instituting structured morning huddles, targeted performance tracking, and clear training frameworks.
• Clinic Optimisation: Streamlined clinical rotas and appointment diaries for both optical and audiology streams, maximising footfall conversion and significantly reducing customer wait times.

Housekeeping Team at Harbour Brewing Company (The Atlantic Hotel) (2024-03 – 2025-01)

Accepted as a short-term, flexible role to successfully facilitate relocation to Cornwall. Maintained premium standards of inventory, room turnovers, and guest satisfaction, demonstrating strong adaptability and work ethic while preparing to re-enter senior retail leadership.

Store Manager & Launch Supervisor at Specsavers (2023-09 – 2024-03)

Rejoined the Specsavers franchise via local optometrist recommendations to supervise and manage a cluster of stores, including Poole and a new branch launch in Wimborne.

• Safely opened and established the new Wimborne branch, onboarding and training new staff on EPOS and optical ordering systems from scratch.
• Overcame localised recruitment and training challenges to guide the team to consistently meet and exceed weekly sales targets.

Activity Manager at Capital Language School (2023-06 – 2023-09)

Managed fast-paced logistics, staff coordination, and customer-facing schedules during a specialised summer operational season.

Store Manager at Boots Opticians (2022-01 – 2023-06)

Managed a large-scale flagship store while concurrently spearheading the grand opening and launch of a new 260 sq. meter branch in Romsey. Led the cluster's largest retail team to date.

• Oversaw end-to-end front-of-house operations, stock management, financial reporting, rotas, and daily banking.
• Developed a highly collaborative culture that consistently surpassed weekly, monthly, and annual financial targets.
• Formed clear career development pathways for supervisors and retail assistants, optimising staff retention.

Store Manager at Specsavers (2020-06 – 2022-01)

Managed two high-volume branches in Boscombe and Bournemouth town centre, successfully navigating the retail business through pandemic restrictions.

• Launched the Bournemouth town centre branch from scratch, building the team and anchoring the store's local market presence.
• Maintained strict focus on staff well-being and psychological safety in a demanding, essential-service environment, ensuring sustained commercial success and customer retention.

Store Manager & Regional Support Manager at Cotton Traders (2018-02 – 2020-03)

Managed the Bournemouth branch launch (coordinating alongside Pavers and M&Co openings) before being promoted to Regional Support Manager across the South West in 2019.

• Led an in-store team of 8–10 staff while simultaneously training and supporting regional teams across the South West territory.
• Managed complex regional responsibilities, including manager training, quarterly stock takes, new store openings, and HR compliance/disciplinary investigations.

Store Manager at The Edinburgh Woollen Mill (2015-08 – 2018-02)

Rapidly progressed from Assistant Manager to permanent Store Manager of the Ringwood Branch, additionally supporting regional store openings as far as Guernsey.

• Implemented localised marketing and targeted community outreach events to build a dedicated customer base.
• Successfully turned around a struggling branch, doubling the store's net profits within the first fiscal year.

Assistant Retail Manager & Field Representative at Roman (2013 – 2015)

Self-Employed Entrepreneur at Ozzone Dog Grooming (2010 – 2013)

Barista Manager in Training & Front of House at Various (2010 – 2013)

Domiciliary / Home Care Assistant at Various (2009 – 2010)

First Diploma in Animal Care – University of Cumbria, Newton Rigg

GCSEs in English Literature, English Language, Science, Maths, Drama – William Howard Secondary School