Cansu Biçer

CRM and lifecycle marketing professional with 10+ years of experience in B2B digital commerce, specialising in partner engagement, retention, and revenue growth within food delivery and marketplace environments. At Yemeksepeti (part of Delivery Hero, operating in around 70 countries), built the company's B2B CRM infrastructure from scratch and owned end-to-end lifecycle programmes for a network of 90,000+ restaurant, grocery, and retail partners, the same marketplace model as Just Eat Takeaway. Hands-on expertise in Braze, delivering multi-channel campaigns across email, SMS, WhatsApp, push, and in-app, with a strong focus on segmentation, A/B testing, and translating performance data into actionable CRM strategy.

Investor & Marketing Advisor (Freelance / Consulting) at STUDIO SIDE (2025-04 – Present)

• Minority investor and marketing advisor for a creative studio focused on brand identity, content and digital campaigns
• Advise on audience messaging, content planning and UK market positioning for growing brands CRM & Lifecycle Marketing Manager at

CRM & Lifecycle Marketing Manager at YEMEKSEPETI (DELIVERY HERO GROUP) (2023-07 – 2025-03)

Part of Delivery Hero SE, a global digital commerce group operating in around 70 countries. Worked in a B2B2C marketplace model, leading CRM and lifecycle marketing for a partner network of 90,000+ including restaurants, grocery stores, supermarkets, and local retailers.

• Led B2B CRM planning and execution for a 90,000+ partner network across restaurants, grocery stores, supermarkets and local retailers.
• Built and scaled the full partner CRM setup in Braze, establishing campaign governance across email, push, in-app, SMS and WhatsApp.
• Owned the CRM campaign calendar and briefing process, delivering 60+ campaigns and 10+ launches annually across onboarding, engagement, retention, reactivation and loyalty.
• Led CRM for Y-Club, the partner loyalty programme, and supported high-impact seasonal and sponsorship campaigns to drive engagement and commercial performance.
• Used behavioural, operational and campaign data to improve segmentation, targeting and engagement, while leading weekly reporting and test-and-learn programmes across messaging, timing and creative. • Sent 8.5M+ emails in 2024 with 98.4% deliverability and 32.5% unique open rate.
• Drove 12%+ revenue growth through segmented nurture and reactivation programmes, and contributed to a 40% improvement in satisfaction scores through partner NPS and loyalty initiatives.
• Supported partner onboarding, product adoption and retention through CRM communications and enablement content across email and SMS.
• Co-created Yemeksepeti Academy, producing 100+ educational assets to improve self-service adoption and platform understanding.
• Used partner feedback, NPS results and campaign data to improve communication clarity, targeting and engagement.
• Helped standardise CRM processes, QA and campaign delivery workflows, working closely with product, operations and commercial teams to improve partner experience.

CRM, Adoption & Communications Senior Specialist at YEMEKSEPETI (DELIVERY HERO GROUP) (2021-05 – 2023-07)

• Supported partner onboarding, product adoption and retention through CRM communications and enablement content across email and SMS.
• Co-created Yemeksepeti Academy, producing 100+ educational assets to improve self-service adoption and platform understanding.
• Used partner feedback, NPS results and campaign data to improve communication clarity, targeting and engagement.
• Helped standardise CRM processes, QA and campaign delivery workflows, working closely with product, operations and commercial teams to improve partner experience.

Commercial Operations & Enablement Specialist at YEMEKSEPETI (DELIVERY HERO GROUP) (2016-08 – 2021-05)

• Managed onboarding operations and CRM records for 6,000+ restaurant partners, supporting activation, setup quality and retention.
• Ran scalable outreach and recovery communications via SMS and email to support onboarding and engagement.
• Acted as a link between acquisition and operations teams to improve the partner journey and resolve setup issues.
• Built strong hands-on understanding of restaurant partner pain points, operational workflows and marketplace quality standards.

Content & Design Coordinator at YEMEKSEPETI (DELIVERY HERO GROUP) (2015-03 – 2016-08)

• Produced partner-facing content and visual assets to support onboarding quality and brand consistency.
• Managed menu, logo and product image quality for restaurant listings on the platform.
• Built early hands-on experience in customer-facing content quality, restaurant presentation and marketplace standards.

Digital Content Producer at TEKNO A TECHNOLOGY PRODUCTS AND SERVICES (2014-02 – 2015-01)

• Managed and optimised corporate website content across CMS platforms, ensuring accuracy, accessibility, and alignment with brand guidelines.

Bachelor's Degree in Economics – Marmara University