Kimberley Moreno

Marketing operations and CRM professional with experience supporting marketing campaigns, automation workflows and content development. Skilled in CRM data management, lifecycle email and SMS campaigns, and maintaining accurate customer records across integrated systems. Experienced working with GoHighLevel and iMIS CRM environments, building automated onboarding and engagement workflows, reconciling CRM data with payment systems and producing operational dashboards.

Combines strong communication and relationship management skills with practical systems thinking to improve engagement, streamline processes and support sustainable growth.

Head of Professional Partnerships, Affiliate Manager & Business Advisor at CH4B (2023-01 – Present)

Led professional partnerships and affiliate management with focus on CRM automation and membership growth

• Built automated affiliate onboarding linking GoHighLevel, N8N and WooCommerce to trigger membership creation and onboarding workflows
• Designed lifecycle engagement workflows using email and SMS automation supporting onboarding, engagement and advisory bookings
• Maintained CRM data integrity by reconciling membership records between GoHighLevel and WooCommerce subscription data
• Analysed CRM exports in Excel to identify discrepancies and maintain accurate lifecycle fields and tags
• Built dashboards within GoHighLevel to track affiliate performance and internal KPIs
• Created automated re-engagement campaigns for inactive members across email and SMS channels
• Contributed to referral partnership growth of 110% within the first 18 months through structured partner engagement and referral systems generating over 12K a month in recurring revenue
• Produced blog and marketing content and developed brand guidelines to support consistent marketing communications

Partnerships Assistant at CH4B (2023-03 – 2023-10)

Supported partnership development and CRM management

• Supported partnership development, preparing proposals, onboarding materials and marketing communications
• Assisted with CRM updates and partner communications

Membership & Communications Officer at PARN Global (2021-10 – 2023-03)

Managed CRM contact data and membership communications for professional organisation

• Managed CRM contact data and segmentation for targeted member communications
• Increased newsletter open rates by 35% and click-through rates by 103%
• Improved communications processes to strengthen CRM data use and engagement
• Coordinated accreditation and CPD groups across professional bodies

Visitor & Communications Officer at The Donkey Sanctuary (2017-07 – 2021-07)

Produced digital communications and supported fundraising campaigns

• Produced digital and event communications to increase supporter engagement
• Supported fundraising and visitor campaigns through targeted communications

Retail, Catering & Events Manager at Dartmoor Zoological Park (2015-12 – 2017-06)

Managed income-generating operations and partnership activity

• Managed income-generating retail, catering and events operations
• Negotiated supplier agreements and supported partnership activity

Senior Retail, Catering & Events Supervisor at Dartmoor Zoological Park (2011-04 – 2015-12)

Coordinated operational delivery for events and visitor services

• Coordinated operational delivery for events and visitor services
• Supported marketing activity to increase visitor engagement