Cezara Robu

Creative and commercially focused content creator and social media professional with experience building a successful beauty, hair and lifestyle presence across YouTube and TikTok. Built an audience of 53K+ YouTube subscribers and 25K+ TikTok followers, with content reaching up to 1.7M+ views on long-form and 4.6M+ on short-form. Skilled in content strategy, ideation, filming, editing, trend research, audience insights and brand partnerships.

Keen to bring my hands-on creator experience into an in-house social media team, while continuing to develop my skills and contribute to the growth of an ambitious brand.

Content Creator & Brand Partnerships at Self-Employed (2022-01 – Present)

• Develop and execute content across YouTube, TikTok and Instagram, managing the full process from ideation, scripting and filming through to editing, publishing and performance analysis.
• Built an audience of 53.5K+ YouTube subscribers and 25.8K+ TikTok followers, generating 8.6M+ total YouTube views, with individual long-form videos reaching 1.7M+ views and short-form content reaching 4.6M+ views.
• Develop platform-specific content strategies informed by social media trends, audience insights and content performance to maximise reach and engagement.
• Manage paid brand partnerships and collaborations, from initial communication through to campaign delivery, ensuring content meets brand briefs, objectives and deadlines.
• Coordinate multiple campaigns simultaneously, managing timelines, deliverables, revisions and communications with brands and external partners.
• Research emerging trends, formats and audience behaviours to inform content ideas and adapt strategy across platforms.
• Build and maintain an engaged online community through consistent audience interaction and community management.

Executive Assistant to the Director at Department for Business and Trade (UK Government) (2022-01 – 2024-12)

• Managed schedules, communications, and operational support within a professional environment.
• Coordinated meetings, logistics, and internal communications across multiple teams and stakeholders.
• Drafted newsletters and internal communications with attention to tone, clarity, and engagement.
• Managed emails and sensitive communications with professionalism and organisation.
• Developed adaptability, teamwork, and communication skills.

BSC in Biomedical Science (1st Class) – University of Birmingham (2017-01 – 2021-12)