Cheryl Armstrong

I am a highly organised and driven individual with a strong work ethic and excellent planning skills. I am a creative thinker with a good sense of humour, demonstrating self-control, patience, compassion, empathy, and drive I thrive on challenges and always strive for excellence in everything I do. I am adaptable, versatile, and proficient in following instructions, whether working as part of a team or independently, with a focus on achieving productive outcomes.

In my previous roles in retail management and customer service, I gained valuable transferable skills. Among these skills, I have expertise in recruiting, hiring, training, developing, and coaching teams. I am experienced in conflict resolution, both internally and externally, and have the necessary leadership and motivation skills to inspire and develop others.

Franchise Owner and Class Leader - LullaBaby Durham

(2022-07)

As the owner and operator of LullaBaby Durham, we offer a wide range of activities, including baby massage, sensory play, baby yoga, and more, all aligned with the EYFS curriculum. I effectively plan and prioritise classes, workload, time, and venues, as well as advertise sessions and organise and prepare necessary items and props. I design and source activities and props based on the interests and emerging skills of the children attending the sessions.

Our activities are carefully curated to provide enriching experiences that foster brain development and promote early confidence. We strive to create a friendly and inclusive environment, where we help families build strong bonds, create special memories, support their little ones' learning journey, and encourage friendships. Our sessions encompass various engaging activities but are not limited to baby massage, baby yoga, sensory play, calming techniques, sign language, music and movement, messy play, and exploratory play.

I ensure our sessions are a safe, friendly and are a welcoming environment for all to attend, we take Health & Safety, Safeguarding, Children's welfare, privacy and confidentiality very seriously.

Branch Manager - Samsung Experience Store Newcastle - Newcastle

(2019-09 - 2022-07)

Responsible for the overall management of the Store, Staff, Customer service, Turnover, Repair centre, Education centre, Stock, Shrinkage, Profit and Loss, Stock take and Marketing.

• Store Operations, Sales Generation, HR, Data Protection, GDPR, H&S, Effective recruitment, training and development of the team, inductions, training and development
• Management of the Samsung Repair Centre, Trade In's, Engineers, Training and KPI's
• Support, motivation and training of my team to ensure maximum sales and personal potential is achieved by the correct us of tools required
• Promoting the highest standards of service to our customer and ensure that the team uphold our brand image and act as an ambassador for the company and the Store
• Deliver effective support, motivation, training and development of the team
• Adapt personal, interpersonal, and managerial behaviors to bring out the best in my people, developing strengths and strengthening areas which are not yet strengths enhancing company brand values
• Follow and implement company policies and procedures
• Complete administrative tasks including - Shrinkage, Leadership Reports, Product and Sales reports, Figures, Rota's, Payroll, Stock control, reviews, and continued development plans, analyse all commercial reports, productivity, manage any staff, stock customer related issues, complaints, Customer and Staff retention, promote rewards performance and personal related, VM guidelines managed, trained out and implemented to exceptional standards

Manager - The Perfume Shop - Newcastle U/Tyne

(2015-11 - 2019-09)

Assistant Manager - Ted Baker - Belfast

(2011-10 - 2015-11)

Menswear Floor Manager - All Saints - Newcastle U/Tyne

(2010-05 - 2011-10)

Assistant Store Manager - Zara UK - Oxford

(2008-03 - 2010-02)

NVQ L2 - Beauty Therapy, Massage and Advanced Nail Techniques - Newcastle College

GCSE - Walbottle Campus