Jamie Domican

Results-driven senior retail and franchise leader with 18+ years' experience directing multi-site, multi-brand portfolios across fitness, telecoms, food, automotive, and storage sectors. Proven track record of delivering measurable revenue growth, cultural transformation, and sustained operational excellence. Specialist in building high-performing teams, developing talent pipelines, and creating scalable business models that generate long-term profitability.

Head of Performance at Neo-Blu (Sodha & Co Group) (2017-01 – Present)

Multi-brand franchise portfolio covering fitness (Anytime Fitness), telecoms (EE), food (Domino's), and self-storage (easyStorage) across 25+ sites. Directed operational performance across multiple brands and geographic locations. Diagnosed underperformance and implemented data-driven commercial and operational improvement plans.

Recruited, developed, and promoted high-performing managers into senior roles, strengthening succession pipelines. Built and maintained strong franchise partner relationships to align operations with brand standards and growth objectives. Implemented KPI frameworks and performance dashboards to improve sales conversion, service consistency, and cost control.

• Grew annual turnover by £796,000 and improved yield by £1.06 per member across a 25-gym Anytime Fitness estate (2017–2019)
• Delivered multiple site turnarounds, restoring sites to profitability within 12 months in each case
• Designed and launched targeted sales training programmes for EE employees, driving a 5% uplift in conversion rates
• Streamlined onboarding processes across the Domino's estate during the 2020 pandemic, significantly reducing labour turnover
• Led successful launch and scale-up of the easyStorage franchise as a new revenue stream within the group
• Reduced staff attrition group-wide by strengthening retention initiatives and building structured succession pipelines

Multi-Site Senior Store Manager at Vodafone UK (2016-12 – 2017-12)

Partnered with the Divisional Manager to drive regional commercial performance across multiple locations. Analysed competitor activity and leveraged customer insight to protect and grow market share. Managed recruitment, onboarding, and operational compliance to maintain consistently high standards.

Dealer Principal / Branch Manager at Vehicle Trading Group (2015-11 – 2016-12)

Launched Gatwick dealership from inception to 60+ vehicle sales per month within just 3 months. Managed a £315k stock portfolio delivering £4.8m annual turnover. Led a 12-person team spanning sales, paint shop, and preparation operations. Designed data-led stock acquisition strategies to optimise margin and minimise stock risk.

Territorial Manager at Dulux Decorating Centre (2014-08 – 2015-11)

Turned around an underperforming territory of six trade sites, restoring commercial performance. Increased both customer retention and new business acquisition through targeted commercial activity. Developed internal talent pipelines, directly promoting multiple team members into leadership roles.

Regional / Cluster Manager at Phones 4U (2009-03 – 2014-08)

Managed two high-performing sites generating £70k+ monthly profit. Delivered 27 consecutive months of year-on-year growth at the Guildford store. Designed targeted training interventions, improving underperformer productivity by 15%. Promoted seven team members into higher roles within 18 months.

Sales Manager at UK Car Group (2006-01 – 2009-01)

Progressed from Sales Advisor to Sales Manager within just 9 months. Led a five-person sub-prime sales team, consistently achieving and exceeding monthly targets.