Daniel Lutagwa

Self-taught e-commerce operator who runs two live Shopify stores end-to-end — from product sourcing and store setup to order fulfillment, discount campaigns, and the Shopify Admin API. Comfortable in fast-moving, self-directed remote work with minimal oversight. Currently building a SaaS product (Supabase, Netlify/Vercel) alongside store operations, so equally at home with customer-facing support and behind-the-scenes technical upkeep.

Founder & Store Operator - Fernwool - Remote

(2025-01)

Shopify dropshipping store (wool dryer balls, UK market)

• Built and manage the full Shopify store: product listings, theme customization, and the "Laundry Essentials" collection
• Designed and launched the FRESH10 promotional discount campaign, including terms and expiry
• Set UK-market pricing and shipping strategy (£3.95 standard / free over £25)
• Wrote homepage and product copy, and manage day-to-day order processing and customer inquiries
• Navigated payment-gateway constraints unique to operating from Tanzania (Shopify Payments unavailable), evaluating and configuring alternative gateways (PayPal manual method, 2Checkout, Pesapal)

Founder & Store Operator - Driftware - Remote

(2025-01)

Shopify dropshipping store (insulated tumblers, UK market)

• Built a full product catalog (Classic Tumbler in three colorways, Mini, Boot, and Straw Lid accessories) and the "Everyday Carry" collection
• Launched and manage the POUR10 discount code and ongoing promotional strategy
• Duplicated the live theme into a safe editing environment ("Driftware Custom") to test changes without risking storefront downtime
• Use the Shopify Admin API directly for product, variant, and inventory management rather than manual UI entry

Founder & Developer - Tactfully - Remote

(2025-01)

SaaS web application

• Building a communication-assistant web app solo: Supabase backend, deployed via Netlify/Vercel
• Audited and rewrote Row Level Security (RLS) policies on production database tables to close a security gap
• Integrated two parallel payment paths (PayPal and Gumroad) for subscription upgrades; currently completing the Gumroad webhook integration to sync purchase data back to the database
• Own the project end-to-end — infrastructure, backend, and deployment — with no team, only self-directed problem-solving