Dixu Liu
SOCIAL MEDIA | CONTENT | CREATOR MARKETING
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About
London-based social media and content marketer with hands-on experience supporting up to 10 hospitality and lifestyle accounts, producing short-form content, coordinating creator outreach and reporting on weekly performance. Experienced across Instagram, TikTok and Xiaohongshu, with additional Meta Ads support and first-line CTR/CPC analysis. Combines full-cycle content creation with bilingual Mandarin-English communication, UK audience localisation and careful brand execution.
Experience
Social Media Marketing Assistant - G&P Social - London
(2026-09)
- Support content planning, publishing and campaign concepts across up to 10 hospitality and lifestyle accounts, balancing client briefs, delivery schedules and weekly review priorities.
- Research London creators by content style, audience and brand relevance; write personalised English outreach, prepare KOL/KOC briefs and track responses, follow-ups and next steps.
- Contribute to restaurant and lifestyle activations, review engagement and content performance, and turn weekly reporting into practical recommendations for upcoming content.
Fashion Social Media Content and Operations - Coterie 24 - London
(2026-10)
- Select assets, edit short-form video, write Xiaohongshu titles, captions and tags, and adapt TikTok music and copy for a London independent designer boutique.
- Plan weekly shoots and translate product, styling and store atmosphere into platform-specific stories designed to build brand discovery and encourage in-person visits.
Marketing and Content - Lux Living - London
(2026-06 - 2026-09)
- Produced bilingual social copy, short-form scripts, on-camera videos and neighbourhood-led content for Chinese-speaking audiences following London property visits and audience research.
- Liaised with developers including London Square and Berkeley to clarify project positioning and content details; reviewed Xiaohongshu and WeChat signals to refine topics and presentation.
Digital Marketing Intern - Furmilyuk - London
(2025-12 - 2026-02)
- Supported Instagram and TikTok content calendars, short-form creative, English localisation and community-relevant copy for a UK pet lifestyle brand.
- Assisted Meta Ads creative, audience setup and campaign support; reviewed CTR, CPC, engagement and content performance to inform first-line optimisation.
- Supported creator screening, media-kit preparation, PR/KOL outreach research and regular reporting across content formats and topics.
Xiaohongshu and Multi-platform Content - Independent Creator - London
(2022)
- Own full-cycle ideation, scripting, on-camera presentation, filming, editing, cover design, publishing and audience interaction for London lifestyle, food, student and early-career content.
- Adapt hooks, pacing, titles and captions to different platform behaviours across Xiaohongshu, Douyin, Bilibili, WeChat, Instagram and TikTok; earlier media projects include 25+ original pieces and a top item with 54K+ reads.
Integrated Media Editor - Xi’an Chanba International Port and Shaanxi Broadcasting - China
(2023 - 2024)
- Produced 9 original news articles and 30+ broadcast/digital items, coordinating interviews, event coverage, filming, editing, subtitles and sensitive-content checks.
- Monitored readership and engagement signals; selected features were reposted by People’s Daily and Xi’an Evening News.
Overseas Distribution and Translation Intern - Guo Fan Film - China
(2025-09 - 2025-11)
- Localised English promotional and EPK materials for The Wandering Earth III, supported social listening and collaborated on culturally appropriate taglines, tone and visual messaging.
Education
MA - Education - University College London, Institute of Education (2025-09 - 2026-09)
BA - International Relations - University of Liverpool (2022-09 - 2025-06)
