Fernando Leon

Performance Marketing & Growth Specialist with experience scaling DTC e-commerce and B2B brands through Meta Ads, Google Ads, and CRM systems (Klaviyo, HubSpot). Focused on driving revenue growth through full-funnel acquisition and retention strategies, improving ROAS, LTV, and conversion performance.

Marketing & Growth Specialist - Freelance

(2025-02)

Freelance performance marketer helping DTC e-commerce brands and B2B companies grow through paid media and email marketing.

• Scaled Meta Ads campaigns generating consistent ROAS.
• Increased email revenue by 30/35% via Klaviyo flows and campaigns

Paid Social Specialist - Dedoles - United Kingdom

(2024-08 - 2025-03)

• Managed £100K/month between Meta, Snapchat and Tiktok
• Collaborated with cross-functional teams to develop and align creative strategies, delivering customized solutions that accelerate client growth
• Strategically scaled campaign budgets to consistently meet and surpass key performance indicators (KPIs).
• Analysis and creation of comprehensive campaign reports
• Implemented and evaluated effective A/B testing methodologies to optimize ad creatives and targeting.
• Leveraged advanced dynamic ad tool to boost campaign performance.

Marketing Specialist - Neletab - Spain

(2023-04 - 2024-07)

• Managed and optimized high-performing ad campaigns across Meta and Google Ads.
• Built and automated email flows, dynamic segments, and campaign mailing using Klaviyo to drive retention.
• Created and optimized SEO-driven content to improve website visibility.
• Developed and executed content strategies aligned with brand voice and marketing goals across channels

Co-founder and Marketing Specialist - Husky - Argentina

(2017-02 - 2023-11)

• Designed, implemented, and optimized email marketing campaigns and personalized automations to boost customer engagement and retention.
• Planned, executed, and optimized paid campaigns on Meta and Google Ads
• Developed and applied continuous improvement strategies to increase conversion rates

Co-founder and Marketing Specialist - Rancho Coworking - Argentina

(2019-01 - 2022-11)

• Develop and execute email marketing strategies
• Plan and manage B2B campaigns across Meta and Google Ads
• Develop and optimize social media strategies
• Analyse and report on key ad metrics and creative performance across channels

Bachelor's Degree - Business Administration - UCES (2016)