Jordan Harding
Marketing Growth Manager
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About
Results-driven Growth Marketing Manager experienced in generating revenue through lead acquisition, occupancy, retention, and brand growth with more than 5 years of experience in the industry. Proven track record of success with multiple channels, CRM, CRO, international business development, and content marketing that delivered results. Experienced with full-funnel campaigns, including paid campaigns, organic traffic, and retention programs.
Experience
Marketing & Design Manager at AXO Student Living (2022-01 – Present)
Led multi-channel acquisition and international campaigns with expertise in growth marketing, CRM, and international business development.
- Led multi-channel acquisition and international campaigns across UK, India, Hong Kong & China
- Partnered with sales, operations, and agencies to align marketing with occupancy and retention targets
- Developed performance-led creative and short-form video strategies boosting CTR, CPC, and conversion rates
- Drove 190%+ YoY growth in organic users through SEO and CRO initiatives
- Strengthened B2B partnerships and launched sustainability programs enhancing brand value
Marketing Executive at Well & Truly (2021-01 – 2022-12)
Social Media & Marketing Assistant at VITB12 (2020-01 – 2021-12)
Education
BA (Hons) in Media Studies – University of Portsmouth
Level 6 Diploma in Professional & Digital Marketing – CIM: Oxford College of Marketing
