Sales & Design Director/Senior Account Management
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With over 30 years of leadership experience across diverse senior roles, I have contributed to multiple facets of the business spectrum from buying and merchandising, design and sourcing, account management, sales and production, spanning both manufacturing and retail environments. I thrive on thinking creatively, embracing fresh ideas, and crafting strategic approaches that make a tangible difference. My ability to view businesses holistically from the perspectives of a customer, retailer, buyer, merchandiser, designer, and manufacturer enables me to understand the entire product lifecycle and its pivotal role in delivering exceptional outcomes.
As a leader or team player, I am deeply committed to motivating and empowering teams with dedication, energy, and an infectious spirit of collaboration. I am passionate to contribute to a business using all transferable skills, driving newness at every level. I am a proficient multitasker with acute attention to detail with an instinctive ability to identify areas for improvement.
Recently stepping into the new field of interior design, I am adaptable and proactive, with a positive attitude to new challenges.
Executive Sales & Design Director / Senior Account Management / Buying & Merchandising
Commercial leader with extensive experience building and scaling fashion manufacturing and retail businesses. Delivered over £225m in net sales across UK and international retailers, equivalent to more than £1bn at retail. Founder of a fashion-forward ladieswear manufacturer, growing the business to £40m turnover within six years by securing investment, opening new accounts, and building a completely new customer base.
Highly skilled in strategic sales planning, senior account management, and new business development, with a proven ability to open and grow high-value accounts. Experienced in leading full end-to-end design, buying, merchandising, and production functions, combining strong creative vision with disciplined commercial control. Known for a sharp eye for product, quality, and margin, supported by rigorous KPI management and risk mitigation.
Trusted at board and executive level, reporting directly to CEOs and investors, preparing board packs, and driving business-wide strategy. Strong relationship builder with buyers, directors, suppliers, and factories, and an effective leader of cross-functional teams. Commercial, detail-focused, and proactive, with a consistent track record of improving performance, recovering challenged businesses, and delivering profitable growth.
11 GCSE equivalent passes including Maths, English and Art
Proficiency in Excel, PowerPoint, Microsoft suite, CAD bespoke furniture design
