Hannah McNamara

A creative, flexible, and committed communications professional with a master’s degree in Sociology from the University of Kent. A demonstrated history of work in a variety of sectors including Technology, Travel, Reinsurance, and Mining. Skills include content creation and best practice; change management; stakeholder engagement; internal corporate communication; UX design, upholding style guidelines; tone of voice; content management systems (CMS).

Anglo American - Content Specialist

• Create, edit, manage, and publish news articles for the company’s intranet, external website, and internal email newsletters
• Collaborate with stakeholders across the Group to produce content that tells stories from within the businesses
• Support with the organisation and facilitation of internal events

• Created storyboard, narrative, and tone of voice for an internal promotional video in collaboration with a Creative Director and Motion Designer
• Developed communication strategy and selected channels for a client project to facilitate change management activities, considering diverse business units and cultural differences
• Simplified complex service blueprints into accessible language and targeted messaging to specific customer personas
• Supported internal initiatives such as Practice rebranding, establishment of Practice Principles, and redesigning internal and external websites for marketing purposes

• Post Agile transformation: all of the below CX & Change Specialist role, plus worked in an Agile structure alongside Product Owners, Business Analysts and Developers using Scrum values in two-week sprints to maintain and improve our service portal intranet
• With the division head, I organised and ran our monthly Townhalls for 140 employees
• Lead specialist in my squad, responsible for training and upskilling others

• Led Change Management & Comms for unit's Agile transformation, aligning with company OKRs; implemented innovative Q&A approach for effective change implementation and communication
• Senior team member overseeing creation, editing, proofreading, and management of global internal customer-facing content on service portal intranet, including service pages, FAQs, and order forms
• Ensured engaging, easy-to-understand, and accessible content across service portal intranet and other digital touchpoints
• Managed and engaged large internal stakeholder SME community, fostering relationships, onboarding new representatives, and facilitating workshops and trainings
• Analysed feedback for insights and implemented continuous service improvements

• Created, updated, and optimised written copy for the corporate website using front-end

  HTML coding and supporting SEO best practice

• Created increased traffic and conversion rates for targeted pages
• Proficient use of multiple different CMS to manage and load website content
• Content creation and migration for the new corporate website
• Researched customer personas to constantly improve web content and customer journeys
• Designed web banners, carousels, and other imagery using Adobe Photoshop

University of Kent - Masters

• Sociology
• Merit

• Cultural Studies
• First Class Honours

• Language, Literacy & Communication
• 2:1