Helen Edwards

I am a Digital Marketing Executive with over three years’ experience across agency and in-house roles. I have a strong background in both B2B and B2C marketing campaigns covering a range of industries including, manufacturing, commercial vehicle, higher education and performing arts. This has given me a breadth of experience that I can adapt to any business.

Digital Marketing Executive at RH Advertising (2026-06 – 2026-10)

• Built and launched paid social campaigns across Meta, TikTok and Snapchat for B2C clients, tailoring audience targeting to each brief, with budgets ranging from £50 to £10,000.
• Supported the build and optimisation of LinkedIn Ads campaigns across a varied client portfolio.
• Monitored Google Ads campaigns with budgets exceeding £100,000 during high-traffic results-day periods for higher-education clients, tracking spend in real time to prevent overspend and keep campaigns on target.
• Managed day-to-day client communications and coordinated campaign schedules, deadlines and deliverables.
• Researched and wrote student-sector industry reports for clients and colleagues, keeping the team informed of market trends and news.
• Built strong client relationships through proactive communication, supporting client satisfaction and retention.
• Built client-facing dashboards, using DashThis, aligned to each media plan, giving clients clear, real-time visibility of campaign performance and making analysis and reporting easier.
• Wrote ad copy for client paid Meta, Google, Snapchat and TikTok campaigns, drawing on industry research and AI tools to produce messaging tailored to each audience and brief.
• Contributed recommended next steps in regular client meetings.

Digital Marketing Executive at Van Guard Accessories Ltd (2024-04 – 2026-06)

• Running social media channels from ensuring Van Guard stay active in comments and likes and re-shares to content creation within brand parameters.
• Website maintenance including putting products in and out of stock, uploading new products, removing old products, making edits and correcting problems raised by other colleagues, designing and uploading banners and implementing site-wide sales and specific discount codes
• Proposing, planning and successfully implementing a Brand Ambassador programme, which has led to forming loyal relationships with brand-friendly influencers, increase in followers and engagement.
• Setting up and maintaining a TikTok account for Van Guard to attract a larger demographic and increase brand awareness through video media.
• Experience setting up a successful Meta ads campaign to increase awareness of our December site-wide discount, leading to elevated sales, exceeding that month's direct sales forecast by 28%.
• I am the acting graphic designer for Van Guard, I design all copy and POS content using mostly Canva but sometimes Adobe InDesign.
• I have assisted in planning, organising and running events for various B2B and B2C exhibitor shows including but not limited to Devon County Show and the Commercial Vehicle Show, I am often in charge of admin organisation, helping decide on stand design and layout and running the events, talking to customers creating leads.
• I have volunteered to be on the Employee Council, as such I assist with charity fundraisers, raising concerns myself or other colleagues have, helping plan work events and coming up with solutions for any issues raised.

Marketing Agency Account Executive at Big Sound Marketing (2021-05 – 2022-06)

• Came up with a new company value that has been implemented.
• Achieved implementing a new social platform to clients by filming and creating TikToks for my colleague to present.
• Attended and help run trade shows and events.

Marketing Work Experience at Optix Solutions (2020-06 – 2020-07)

• Research
• Reports
• Blog posts for a new project

LCFC Fanstore Shop Assistant at Leicester City Football Club Fanstore (2023-04 – 2023-06)

Student Ambassador at Unitemps at De Montfort University (2022-12 – 2023-05)

Seasonal Retail Associate & Partner at John Lewis (2022-10 – 2022-12)

Waitressing at White Horse Inn (2023-11 – 2024-04)

First Class Bachelor of Arts, degree in Marketing – De Montfort University (2019 – 2023)

A Levels in Sociology = B Business Studies = C Maths = E; Extended Project = A* – The King’s School (2016-09 – 2018-06)