
Holly Anning
Sales Performance | Sales Enablement | Commercial Coaching
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About
Sales performance and enablement professional with a proven track record of improving commercial results through coaching, capability development and data-driven performance management. Experienced in partnering with senior stakeholders to design learning strategies, deliver performance improvement initiatives and lead strategic enablement projects that drive measurable business outcomes. Skilled at analysing performance data, identifying opportunities and developing action-focused plans that increase productivity, improve behaviours and achieve targets.
Recognised for building strong relationships, motivating teams and delivering results across multiple regions.
Experience
Sales Enablement Coach at Corpay (2023-05 – Present)
Lead the Sales Academy function across multiple business areas, with a strong focus on improving sales performance and developing high-performing teams.
- Coach and develop sales professionals across the business on performance, behaviours and commercial outcomes, supporting continuous improvement and target achievement.
- Analyse performance data, including forecasting, starts, revenue and activity metrics, to identify coaching opportunities and implement performance improvement plans.
- Designed and delivered onboarding for more than 100 new sales professionals through a structured six-week programme, improving confidence, capability and speed to competence.
- Led the end-to-end redesign of the Sales Academy onboarding programme, introducing structured learning pathways, resources and coaching frameworks.
- Develop and deliver sales training, playbooks and enablement resources that equip teams with the skills and knowledge to drive business effectively.
- Partner with senior stakeholders across Sales, Operations and Product to support strategic projects, product launches and process improvements.
- Monitor and report on key performance indicators, providing actionable insights to drive performance and support decision making.
Training & Quality Coach at Woven (2021-06 – 2023-04)
Delivered training and quality coaching within a corporate travel environment, supporting operational teams and large onboarding cohorts.
- Trained new starters in groups of 1-30 both virtually and in person.
- Delivered product, process and compliance training to meet quality standards.
- Monitored performance and provided personalised coaching and feedback.
- Supported continuous improvement initiatives across training and operations.
Previous Experience at Various Roles (2013 – 2021)
Progressed through a range of customer service and operational roles, building strong communication, relationship management and problem-solving skills within customer-facing environments.
Education
GCSE in English, Maths, Science – Churchfields Secondary School (2006 – 2011)
A Levels in English, Maths, Sport – North Swindon Training Centre (2013)
Level 3 Diploma in Health and Social Care