Hsing Chuang

Highly accomplished Senior Data-Informed Product Designer with 14+ years of professional experience and a PhD in Art & Design, specialising in enterprise SaaS and complex systems.

Experience includes designing HHT applications for baggage handlers, weather applications for individual users, and digital platforms across aviation technology. Results-focused, with a proven track record of transforming complex workflows into intuitive, scalable, and measurable digital experiences. Doctoral training in structured inquiry, critical thinking, and analytical depth enables challenges to be addressed for both enterprise and individual users with both rigor and insight.

Certified in Data Analytics, emphasising evidence-based decision-making and continuous professional development. Demonstrates end-to-end ownership of the design process, from research through to shipped products, with extensive experience in building and maintaining design systems and scalable component libraries. Strong proficiency in Figma, including components, variants, and system management, alongside expertise in prototyping and collaboration tools.

Comfortable navigating ambiguity, clarifying goals, framing problems, proposing solutions, and driving teams forward even when systems evolve over time. Successfully acts as a mentor and guide, elevating team design quality through constructive feedback and support. Passionate about exploring new interaction models, making AI agents feel both powerful and trustworthy, and applying curiosity-driven usability testing to bring clarity to complex digital experiences.

Combines user-centric empathy and data insight to create thoughtful, accessible interfaces that meet user requirements while advancing design innovation.

Senior Product Designer at Put In Digital & Creative Ltd (2024-01 – Present)

• Designed a dual-sided AI platform streamlining cross-border procurement between UK distributors and global manufacturers, leveraging real-time data to boost team efficiency and accelerate procurement decisions.
• Successfully designed end-to-end product experiences, from concept and prototyping to production UI, and applied data analytics and visualisation techniques to drive product insights and inform decision-making.
• Originated and led the development of an AI-powered weather companionship experience, resulting in securing client adoption as a potential product direction for modern lifestyles.
• Engaged with stakeholders to understand business and user requirements, developed validation strategies through data and user testing, and focused on de-risking the concept to demonstrate its commercial viability.
• Led the design of data-driven digital products, integrating AI-driven concepts, interaction models, and scalable user experiences that align data, narrative, and UX.
• Mentored junior designers and developers as Staff Product Designer, guiding them in shaping effective design approaches, aligning solutions with client requirements, and strengthening their ability to present and articulate design decisions to build client confidence.
• Successfully addressed the challenge of making complex weather data accessible for water sports enthusiasts by designing an innovative web app, resulting in a 37% increase in sign-ups from new users in the East Asia region.

Senior Product Designer at SITA (2022-01 – 2024-12)

• Led the design of new features and products from ideation to high-fidelity design, including user research, wireframing, prototyping, interaction design, and final UI design.
• Managed UX design for business aviation platforms used by global airports and airlines, translating complex workflows and data-heavy systems into intuitive digital tools.
• Worked with product managers and engineering teams within Agile Scrum environments.
• Developed interactive prototypes for user testing and collaborated with the team to iterate and refine designs based on user feedback.
• Delivered scalable interaction patterns and design systems to enhance operational efficiency, optimise systems, and establish reusable UX/UI elements for consistent, data-driven workflows in complex environments.
• Governed UX debt and collaborated with engineering teams to ensure consistent UI implementation and visual alignment.
• Led the design of a handheld system for airport baggage operations as Senior Product Designer during SITA's transition from Windows HHT V6 to Android HHT V7, enhancing operational efficiency through user research and usability testing; resulting in 80% user satisfaction and driving iterative design improvements based on field insights.
• Established UI governance across as a Lead Product Designer SITA's diverse enterprise products, driving design system adoption and cross-team alignment by collaborating with UX, Product, and Engineering, ensuring practical standards were implemented without disrupting ongoing delivery.
• Successfully increased client satisfaction with design services from 65% to 82.5% over the course of the year through a focus on quality, responsiveness, and continuous feedback loops.
• Delivered end-to-end product experiences across several different industries as Senior Lead Product Designer, driving design excellence and innovation for various product types.

UX Designer/UX researcher at Crown International Corporation Ltd (2014-01 – 2022-12)

• Conducted user research, competitor analysis, and contextual inquiries to differentiate clientele (retail versus wholesale), allowing for the development of targeted strategies to build brand awareness.
• Developed and maintained UI/UX design standards to ensure consistency across all products and platforms.
• Maintained UI/UX design standards to ensure consistency across all products and platforms.
• Proposed and integrated a synced communication channel within the CRM as UX Researcher, streamlining the process of entering client requirements for over 200 tyre brands, reducing sales' time spent from 4 hours to 1 hour, and fostering transparent updates across sales, marketing, and customer service for a more cohesive customer experience.

PhD in Design and Art – Cambridge School of Art

MSc in Interaction Design – De Montfort University

Certificate in Data Analytics – CareerFoundry