Ishan Banerjee

Creative marketing professional with a Master's in Strategic Marketing and five years of experience within luxury hospitality. Experienced in content creation, photography and videography, brand storytelling, campaign planning and coordinating creative shoots across social, digital and print channels. Strong understanding of luxury brand identity and guest experience, with hands-on experience using Adobe Creative Suite and Canva.

Combines creative expertise with operational and commercial knowledge of five-star hospitality to develop engaging content and campaigns that strengthen brand presence and support business objectives.

Food & Beverage Supervisor at Great Scotland Yard Hotel, Hyatt (2023-07 – Present)

• Supported the creative direction and brand storytelling of a luxury five-star hotel, developing premium marketing collateral using Adobe Photoshop, InDesign and Canva while maintaining brand identity, tone of voice and visual consistency.
• Planned and coordinated photo shoots and video content in line with the annual marketing calendar, collaborating cross-functionally with hotel departments to deliver social media, website and print assets.
• Created and edited photography and video content for social media, websites and marketing campaigns using Adobe Lightroom and Premiere Pro, specialising in luxury hospitality, food, cocktails and guest experiences.
• Developed content concepts and storytelling for hospitality campaigns, menu launches, activations and seasonal initiatives, translating F&B experiences into engaging visual content.
• Identified and collaborated with influencers, content creators and journalists to increase awareness of hotel offerings, including managing influencer activity for the launch of a new Dog Afternoon Tea experience.
• Developed strategic brand partnerships and activations aligned with the hotel's brand story, including an all-female tequila partnership during London Cocktail Week supporting the bar's female-led gang concept.
• Worked closely with the Marketing team on brand strategy, campaign planning, typography, colour palettes, tone of voice and digital content to ensure consistent communication across channels.
• Designed bespoke menus, posters, presentations and promotional materials for high-profile activations and targeted corporate audiences, including banking institutions, embassies, travel agencies and event clients.
• Built and managed a team of 10, setting monthly, quarterly and annual objectives, delivering weekly training and bi-weekly assessments, and implementing performance incentives to drive engagement and results.
• Reviewed monthly P&L statements, monitoring revenue, costs and departmental performance while identifying opportunities to improve profitability and control expenditure.
• Built and grew a personal social media platform focused on luxury hospitality, cocktail and food photography and videography, developing relationships with premium hotels and restaurants to create content and strengthen their digital presence.

Marketing Intern & Blog Writer at Jetengage (2020-07 – 2021-06)

• Created and managed engaging blog content for 40,000+ users of the Sonic Jobs app, supporting brand positioning, audience engagement and user acquisition within the blue-collar employment sector.
• With experience supporting email marketing campaigns targeting existing and previous customers, developing content designed to drive traffic, engagement and repeat interaction with the platform.
• Analysed content performance metrics and optimised editorial content for audience relevance, contributing to a 35% increase in engagement across likes, comments and shares.
• Developed interview-preparation and job-readiness content to support user conversion and higher-quality applications.
• Supported go-to-market research and marketing strategy across the sports, beauty and OTT industries.
• Assisted in planning, coordinating and executing integrated marketing campaigns, contributing to an average of 50 new app downloads per week.
• Developed and maintained content calendars to ensure consistent messaging across channels and timely campaign delivery.
• Coordinated with external content vendors and platforms, including Getty Images, negotiating usage rights and pricing in line with campaign budgets.
• Contributed to marketing initiatives involving high-profile clients, including Ronaldinho Gaúcho, supporting brand visibility and campaign execution.

MSc in Strategic Marketing – Middlesex University (2019 – 2021)

Bachelor's in Business Administration – Mass Communication, Major in Advertising & Branding – Flame University (2014 – 2018)