Jack Liddiard

Driving strategic relationships and commercial growth within professional services, responsible for a £1m revenue target and the strategic development of complex, high-value opportunities within regulated environments. Combines relationship-led business development with a data-driven (Power BI & Dynamics 365) approach to pipeline management, CRM insight, market analysis and sector engagement, using commercial reporting and market intelligence to shape go-to-market activity and improve conversion outcomes. Engages with C-suite, Partner and senior stakeholder groups both internally and externally to lead discovery conversations, structure strategic pursuits and align advisory capabilities to client needs.

Business Development Assistant Manager (Client Relationship Manager) at BDO UK LLP (2025-04 – Present)

Strategic Account Management and New Business Growth

• Own General Insurance sector growth activity, with additional strategic influence across Banking, Wealth and Energy/Utility accounts, against a £1m revenue target within highly regulated markets.
• Support Partners across a wider £3m portfolio, identifying cross-sell, referral and market expansion opportunities across priority accounts.
• Own and grow senior client relationships, partnering with C-suite and Director level stakeholders to deliver £200k YoY revenue growth across key insurance, wealth, banking and energy/utility accounts.
• Develop and execute strategic account plans for key clients and target organisations, aligning commercial activity to client priorities, market conditions and growth objectives.
• Design and lead targeted commercial campaigns and sector initiatives, generating engagement, strengthening market presence and creating qualified pipeline opportunities, increasing engagement by 6%.
• Map and influence complex stakeholder environments, expanding access to decision-makers and generating new senior relationships and 10+ referral opportunities.
• Lead General Insurance new business, delivering £450k against a £300k new-business target while expanding into Banking, Wealth and alt finance.
• Originate and convert new business opportunities, achieving a 40%-win rate and securing £425k in additional revenue through tailored propositions and strategic pursuits.
• Drive tailored propositions, presentations and advisory solutions in collaboration with Partners, Directors and subject matter experts to improve win rates and articulate clear client value.
• Lead client outreach and discovery activity through multichannel engagement, progressing opportunities from qualification through to pursuit strategy and execution.
• Drive cross-sell and upsell across a £3m portfolio, generating £500k incremental revenue across the BDO Advisory Business.
• Quantify CRM data (Dynamics 365) into targeted go-to-market activity, driving 6% increase in campaign engagement and generating £2million in new opportunity, including thought leadership, roundtables and seminars.
• Lead pipeline strategy and performance management using CRM (Dynamics 365) and Power BI insights to drive forecasting accuracy, conversion improvement and revenue growth.
• Develop and execute strategic account plans, driving 35% YoY revenue growth and identifying new opportunities aligned to client priorities.

Talent Acquisition Specialist at BDO UK LLP (2024-08 – 2025-04)

• Strategic partner to senior hiring stakeholders, aligning workforce planning with business objectives by leveraging market intelligence, data insights, and an understanding of talent volatility across specialist areas.
• Lead end-to-end recruitment delivery with a strong focus on governance, ensuring full compliance with regulatory and internal frameworks while maintaining high operational standards throughout the hiring lifecycle.
• Utilise data analytics (Power BI & Workday) and AI-enabled sourcing tools to optimise talent identification and streamline processes, reducing time-to-hire by 50% while enhancing candidate quality and hiring outcomes.
• Oversee candidate assessment, selection, and stakeholder communication, managing complex and sensitive situations with professionalism, including delivering challenging feedback in a balanced and empathetic manner.
• Provide ongoing support to new hires and hiring teams, ensuring a seamless, compliant onboarding experience while continuously refining processes to improve efficiency and business impact.
• Saved the business an average of £34,000 per month.
• Time to hire improvement of 13%.
• Owned and developed Workday & Power Bi reporting, to ensure MI is accurate.

Talent Acquisition Senior at RSM UK LLP (2023-03 – 2024-05)

Top 6 accountancy practice

• Led RSM's Talent Acquisition strategy for Audit Experienced hires, working closely with Hiring Managers.
• Managed an end-to-end recruitment process, from building attraction and selection to delivering hires and post-hire support.
• Managed relationships with external partners - 65% agency acceptance.
• Used LinkedIn Recruiter to target profiles for specialist roles, securing optimal talent to meet business needs.
• Identified recruitment areas in need of improvement and recommended strategies to address and resolve issues.
• Sought to build and widen talent streams and networks constantly to improve time-to-hire rates.
• Advised hiring managers on recruitment procedures and interview techniques to improve hiring process.
• Monitored key recruitment metrics and targets, completing and presenting reports to management.
• Saved the business £150,000 in 12 months.
• 1:3 ratio of candidates met to interview, highest in team.
• Built and launched new CRM system, Phenom.

Client Manager at ProTalent Ltd (2021-09 – 2023-03)

• Built the East of England business to £175k in 18 months by building and mapping key clients and building relationships with them.
• Analysed broader recruitment trends to inform and improve company hiring processes and procedures.

Recruitment Consultant at Morgan McKinley (2021-04 – 2021-09)

• Demonstrated exceptional business acumen and strategic thinking, achieving significant growth by scaling the desk to £7,500 monthly revenue within a span of 6 months.

Specialist Supply Planner at Booker PLC (2020-06 – 2021-04)

Promoted from Supply Planner to Specialist Supply Planner

• Promoted from Supply Planner to Specialist Supply Planner, with a focus on P&G products, during the challenging period of COVID-19.
• Managed demand forecasting and inventory planning for PPE products, operating in a high-pressure environment to ensure adequate supply amidst unprecedented demand spikes.

Consultant at Michael Page PLC (2019-11 – 2020-06)

Recruitment Consultancy, FTSE-250 Business

• Responsible for new client acquisition and on-going account management.
• Building relationships with senior stakeholders and C-suite to consult and advise on resourcing challenges and provide solutions.

Key Account Manager at Expandly Ltd (2018-11 – 2019-11)

Software Business, Fast-Growth Business

• My primary responsibility was to drive business development by acquiring new clients and designing compelling commercial propositions tailored to large organisations. I successfully secured partnerships with Robert Dyas and Wilkinson Sword, managing the full lifecycle from lead generation through to onboarding and integration, valued at £2million.

Account Manager at Gusto Telecom Ltd (2017-06 – 2018-11)

• Delivered 18% growth in the Tesco account to over £3m through strategic relationship management, deepening engagement across key buying functions, and expanding the commercial footprint within the organisation.
• Identified TK Maxx as a strategically underutilised account through data-led analysis, growing revenue to £250k within six months by mapping key stakeholders, re-establishing senior relationships, and unlocking new commercial opportunities.

Director at Case Hype (2014-10 – 2017-06)

Technology Business, Small Business

• Founded and scaled an independent telecoms accessories business to £450k annual revenue, spearheading early personalisation offerings, developing multiple revenue streams, and driving growth through proactive new business acquisition and strategic account expansion after initial entry.

A Levels in History, Business, Politics

GCSE in 12 A-C including Math's, Science and English