
John Farey
Experienced retail and operations leader with over 18 years' management experience
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About
Experienced retail and operations leader with over 18 years' management experience across the UK and Europe, including Store Manager and multi-site leadership roles with Levi's and Superdry. Proven track record of leading and developing teams of 30+ colleagues, managing multi-million-pound operations and delivering significant improvements in profitability, cost control and operational performance. Commercially focused and hands-on, with extensive experience in P&L management, KPI delivery, workforce planning, recruitment, team development, stock control and customer experience.
Following five successful years owning and operating my own business in Copenhagen, I am now permanently based back in Leeds and looking to bring my broader commercial and leadership experience to an ambitious, people focused retail business.
Experience
Owner / General Manager at Hybrid Coffee & Bar (2021-03 – 2025-12)
- Full responsibility for business operations, P&L, budgeting, cost control and profitability
- Led recruitment, training, performance management and development of the team
- Managed workforce planning, scheduling and day-to-day operational performance
- Built a strong customer-focused culture and loyal repeat customer base
- Managed supplier relationships, purchasing, stock control and inventory planning
- Analysed business performance and adapted costs, staffing and operations accordingly
- Ensured full compliance with health & safety, food safety, hygiene and licensing requirements
Supervisor at Ma Poule (2018-10 – 2021-04)
- Supported management of a high-volume premium food retail operation
- Delivered exceptional customer service and product knowledge
- Supervised team members during peak trading periods
- Managed stock ordering, waste control and supplier deliveries
Store Manager / Dual Site Manager at Superdry (2017-05 – 2018-09)
- Led two premium fashion retail stores with combined turnover of €2.6 million
- Managed and developed teams of 30+ colleagues
- Full responsibility for sales performance, KPIs, controllable costs and profitability
- Reduced payroll costs by 40% while maintaining commercial performance
- Maintained exceptional visual merchandising and brand standards
- Used performance reporting to drive productivity and sales growth
- Recruited, coached and developed future management talent
Store Manager at Superdry (2015-06 – 2017-05)
- Managed a high-volume fashion retail store with turnover exceeding 6m DKK
- Led recruitment, training and development of store colleagues
- Delivered strong commercial performance through KPI management
- Maintained excellent customer service and visual merchandising standards
- Managed stock flow, inventory control and operational compliance
Store Manager at Levi's (2011-10 – 2014-12)
Levi's Vintage Clothing
- Increased EBIT from 3% to 30% within one year
- Reduced stock loss from 53% to below 1%
- Managed full P&L accountability and operational performance
- Delivered training and product knowledge programmes across the UK
- Maintained luxury brand presentation and customer journey standards
Sales Associate to Store Manager at Levi's (2005-11 – 2011-10)
- Progressed from Sales Associate to Store Manager
- Managed a £1.9 million turnover store
- Led teams of up to 22 colleagues
- Delivered consistent commercial and operational performance
- Developed a strong customer service culture through coaching and leadership

