Kevin Masaba

Multi-talented Media manager consistently rewarded for success in planning and operational improvements.

Experience in policy development and staff management procedures positively impacting overall morale and productivity.

Senior Radio

Programmer and outstanding performer in creative Radio content within media. Proven success in leadership, operational excellence and organizational development with keen understanding of elements of Media business. Recognized for inspiring management team members to excel and encouraging creative work environments.

Experienced Radio

Programmer with over 20 years of experience in Radio/TV. Excellent reputation for resolving problems, improving customer satisfaction, and driving overall operational improvements. Consistently saved costs while increasing profits.

Audio/visual creative director with background as programs Director and head of Radio looking to join a growing entrepreneurial organization as part of the Executive team. Articulate media manager driven to succeed. Strategic planning and client relationship management expert.

Results-oriented, strategic sales professional with 20 years in the media industry. Radio programmer with background as journalism and media looking to join a growing entrepreneurial organization as part of the Executive team.

Creative

Director audio/vl isual media and sales.

Radio consultant at 91.2 CROOZE FM (2012-01 – Present)

Radio consultant providing strategic guidance and operational improvements

• Evaluated staff performance at multiple facilities and made recommendations for training improvement.
• Boosted employee morale by establishing fair job descriptions and salaries
• Fostered productivity by coordinating itinerary and scheduling programing.
• Oversaw all facets of staff and client training objectives
• Created and implemented highly effective and individualized human resource solutions for clients.
• Created programming content
• Drafted staff contracts
• Scripted imaging copy

Programs Director Radio at Radiocity 97FM LTD (2010-12 – Present)

Programs Director responsible for creating and executing radio programs and marketing strategies

• Trained internal staff members on administrative processes, work instructions and procedures to facilitate consistent and seamless company operations.
• Prepared departmental contracts for attorney approval.
• Created Radio programs
• Trained staff on excusion
• Prepared marketing strategies
• Script writing for station imaging
• Achieved a position as one of the most funky and youthful station in Uganda and in the English category

Radio consultant at East FM Tororo (2014-07 – 2015-07)

Radio consultant leading key projects and staff training initiatives

• Successfully led key projects which resulted in best Radio station in the region.
• Trained internal staff members on administrative processes, work instructions and procedures to facilitate consistent and seamless company operations.
• Planned and executed radio project.
• Radio consultant

Promotions Coordinator at 91.3 Capital Radio Uganda (2004-01 – 2007-08)

Promotions Coordinator managing events, contests, and social media campaigns

• Drafted and edited interesting press releases for each event, contest or promotion.
• Managed business communications and promoted events.
• Coordinated holiday giveaways each year.
• Gathered and evaluated promotional data to improve future planning.
• Created and implemented rules, contracts and revenue-generating plans for each contest or sweepstakes.
• Managed social media campaigns and accounts for diverse range of clientele.
• Saved money by cultivating vendor rapport to generate cost-saving supply ordering.
• Planned and executed strategic re-branding of corporate service department.
• Directed market planning and research to identify new business opportunities.
• Achieved all my goals at Capital RADIO we had the most effective Radio promotions like BRAIN GAME and may others as a promotions coordinator

Bachelor of Arts in Language Arts Education – Kyambogo University (2010-05 – 2013-05)

High School Diploma – Uganada management school (2012-02 – 2014-08)

GED in History, Economics, Literature – City Star senior secondary school (2001-02 – 2002-12)