Louis Grove

I am an experienced market researcher and data analyst skilled in both qualitative and quantitative methods. My background includes:

• 5+ years experience managing full market research projects from end-to-end, including survey design, programming, analysis, and insight reporting
• Proficiency with statistical analysis using R and Excel; experience with large datasets and SQL databases
• In-depth knowledge of quantitative techniques such as conjoint analysis, clustering, pricing models, and more
• Hands-on experience conducting qualitative research like focus groups, ethnography, and interviews to uncover user insights
• Strong project management abilities coordinating research operations and multidisciplinary teams
• Exceptional analytical thinking and data storytelling skills to translate research into clear, actionable narratives
• Experience embedding in cross-functional product and commercial teams in an agile environment
• Passionate about leveraging research and data to inform product and marketing strategy

I love using research to uncover impactful insights that create business value. With my mixed methods expertise, collaborative approach, and passion for my craft, I am excited to make meaningful contributions to data-driven decision making.

Ideally, I would like to find project based work to conduct through my boutique insight consultancy; MIXMIND. However, I am open to part or full-time position at a company that aligns with my values.

• Currently a Senior Associate on the Tech and Growth team at GLG, managing mixed methods research projects for leading tech clients in areas like internet search, fintech, and biotech. Delivered over $150k in new business in first 3 months.
• Consulting independently at MixMind, providing full end-to-end research and analytics capabilities for customer insight projects.
• Previously the Senior Customer Insight and Experience Analyst at Myenergi Ltd for over 2 years. Managed annual survey research engaging 3000+ respondents to gain customer insights. Conducted qualitative research like focus groups and interviews to understand brand perception and CX. Worked cross-functionally to apply insights, presenting to C-suite and board members.
• Prior experience as an Analyst at Kantar, managing research for major FMCG brands. Conducted quarterly reporting and presented insights to client leadership teams.
• Additional research experience at IFF conducting survey research for government and academic institutions.

With over 5 years of experience managing impactful research projects across multiple industries, I have a proven track record of delivering business value through analytics and insights. My background demonstrates strong capabilities across both quantitative and qualitative methods.

• Master's Degree in Social Anthropology, SOAS University of London (2017-2019)
• Bachelor's Degree in Evolutionary Biology, University of Exeter (2014-2017)

My academic background provides relevant skills for market research:

• Training in ethnographic qualitative research methods like interviews and participant observation through my master's program in anthropology
• Strong capabilities in statistical analysis, data modeling, and research design developed through my undergraduate degree in biology
• Experience applying an analytical lens to understand human behavior and culture
• Ability to think critically and holistically, examining issues from multiple perspectives
• Strong written and verbal communication skills honed through advanced academic coursework

My education in the social sciences and biology gives me a solid foundation of research methods training and analytical thinking that informs my approach to impactful market research and data analysis.