Lucas Winter

I'm a former Oracle Eloqua employee with Eloqua certifications. I have over a decade of experience in global digital marketing agencies and enterprise MarTech environments. Expert in gathering complex business requirements to integrate with CRM, data enrichment, automate lead scoring models, and cleanse data. Proven track record of providing both quick wins and long term project completion.

Eloqua Consultant at Inspired Marketing Group (2024-01 – 2026-12)

Working as a trusted B2B marketing consultant for IMG agency. Hitting the ground running and achieving targets. Both Eloqua & Lead Scoring.

• Leveraging Insycle to promote data quality, audit data health and cleanse the data for improved business outcomes.
• Redefining and realigning the Lifecycle Funnel Stages.
• Creating clear reports to illustrate the value add.
• Utilising ZoomInfo, Clearbit and D&B for data enrichment.
• Creating the "sales trigger" property that explains a scoring model.
• Best in class NLP analysis of unstructured data; scoring the unscorable properties and sending data downstream to Dynamics.
• Tricky stakeholder management and gaining trust quickly.

Eloqua MarTech Manager at Revvity (2023-01 – 2024-12)

This role was Pharma R&D marketing and sales training and alignment.

• Rebuilt Lead Scoring from scratch to improve MQL conversion rates.
• 'Day One' rebuild of Salesforce with multi-company, multi-salesperson and multi-product lead management integration.
• Improving MQL monitoring so that no lead was left behind and well over 99% were successfully sent to Salesforce.
• Setup a data priority order so that sales always had a number to ring; and when they did, it was the best on record.
• Showcasing sales success to the board via stats and reports.

Eloqua Change Management at Splunk (2021-01 – 2023-12)

I migrated Splunk from Eloqua to Marketo. My role was to document the current standard processes for migration and maintain the lead management lifecycle in the US and globally.

• Shortened the time frame between form submission and sales seeing the lead inside of CRM.
• Managed and upskilled members of my team to grow in their roles.
• Managed the existing Lead Score Model and made changes influenced by sales and marketing feedback.
• Documented field mapping across Eloqua and CRM.
• Supported marketeers to find the highest grossing campaigns.
• Designed attribution model for global campaigns.

Lead Management Marketeer at AXA IM (2019-01 – 2020-12)

AXA IM used to have 6 different Marketing Automation platforms across US, Europe and Asia. In just over a year, I led the initiative to a new way of work, moved to one instance of Eloqua and setup the company's first Eloqua<>Salesforce Integration with full data mapping.

• Designed a contact strategy which dynamically sent more content matching the customer's interest by what they engaged with.
• Built universal processes that worked in every region's strategy whilst managing tricky stakeholders from multiple departments.
• Built ETL data governance "List Upload Checker" spreadsheet to accelerate lead-to-sales velocity and ensure data integrity.

Eloqua Technical Analyst at Oracle (2015-01 – 2018-12)

This role was exclusively resolving Eloqua Marketing Automation technical issues. I learnt the Eloqua software and MarTech best practices inside and out to solve customer problems.

• Troubleshooting all errors from: workflow logic, forms, reporting discrepancies, GDPR rollout and Salesforce CRM integrations.
• Handholding customers step-by-step in a configuration.

Tech Support Team Lead at Artesian Solutions (2012-01 – 2015-12)

Supervising a technical team of 5 to complete natural language processing support queries for a SAAS organisation.

• Indexing the internet by looking at conversational patterns.
• Learning best practices and discovering large language models (LLMs) in a pre-AI world.
• Managing the support tech stack and purchasing of new tools.
• Running training, managing workloads and assigning tasks.

BA(Hons) in Creative Writing – Uni of Greater Manchester