Pablo Armesto

Sales Development Representative (spanish-english) and market research services. Business development executive, IT Product and Project Manager with wide knowledge of real time interactive projects, working with ultimate technologies Web 3.0, blockchain, NFT, tokenization, cryptocurrency, video shopping, live shopping, cloud serverless, e-commerce, interactive live shows, real time data & ultralow latency video streaming services. Great researcher and ideas generator with 20 years of multiscreen brand building, creative development and marketing.

Brilliant business strategist with entrepreneurial mindset and fresh perspectives. Ability to identify market trends before they emerge. Team worker and partnership builder working with multinational and startup companies in different markets: Latam, US, EU and the UK.

Sales Development Representative at Perspective Research (2022-01 – 2024-12)

• Strong pipeline via phone and email communications
• Inbound and outbound phone conversations with clients to make sure everyone quickly gets the help they need
• Working for different projects with different clients and operating the different tools and corresponding software

Sales Development Representative at InMoment (2019-01 – 2022-12)

• Strong pipeline via phone and email communications
• Inbound and outbound phone conversations with clients to make sure everyone quickly gets the help they need
• Working for different projects with different clients and operating the different tools and corresponding software

Director at Realtimebox (2014-01 – Present)

NFT Project ideas. We help brands become the foundation of the next phase of the internet using blockchain network technology, tokens, artist NFTs, Web3, and the metaverse. Company that creates and produces innovative digital solutions to allow us to engage and interact with the audience through all media channels and devices.

I combine creative and editorial solutions with cutting edge multi-screen software. Interactive live shows with different layers of interactivity added to a livestream to reach, engage and monetize viewers on desktop & mobile. I have launched projects of second screen for tv broadcasters with large audiences such as Turner Latin America and media companies such as Ourstarclub (otro.com) in the UK, which is the new social network of football celebrities (Messi, Neymar, Beckham, Zidane, etc), recently developed in nine languages for fans around the world.

Innovation & Emerging Media Manager at Interactive TV S.A.U. (2014-01 – 2015-12)

• Responsible for the creation of new projects and business lines
• Second Screen projects and integrations with the broadcasters
• Interactive TV Formats (vote, quiz, poll, trivia, rich content, ads,...) synchronized in realtime to mobile devices
• New experiences showing second screen real time data & automatic graphics on TV
• Development of new business through Gamification TV, Advergaming TV, Social TV, Play Along TV, Watermarking & Fingerprinting

Head of Emerging Media at Channel13 SPA (2010-01 – 2014-12)

• Responsible for the creation of new projects and business lines
• Second Screen projects and integrations with the broadcast signal
• TV Formats synchronized in realtime to Smartphone, Tablet and SmartTV
• Development of new business through new formats with social networking integration: Gamification TV, Advergaming TV, Social TV, Play Along TV and Watermarking
• Creation of first application of 'Second Screen' published in Latam marketplace for smartphones, tablets and web

Senior Consultant & Project Manager at TELEFONICA GROUP Spain (2002-01 – 2008-12)

Award for Innovation and Creativity by the enterprise.

• Responsible Media sector projects for large customers Atresmedia, Mediaset, Grupo Z, Grupo Prisa, etc
• Worked as project manager and consultor in the Multimedia Department
• Worked several years in the implementation, development and commercialization of the payment television platform called MOVISTAR +
• Participated in the projects to launch the first interactive television applications for Telefónica, doing a previous local investigation of the main VOD platforms in different places in Europe
• Worked in the creation, design and development of the first content sites with Live and VOD streaming for Movistar mobile phones

Head of Thematic TV Channels at MEDIASET Spain (1998-01 – 2002-12)

• Coordinator of technical resources and talent
• Direction of continuity and promotions
• Tv Director in virtual and traditional studios

Tv Direction at PRISA GROUP Spain (1996-01 – 1998-12)

• Design and Development of the tv formats for and new thematic channels
• Direction of continuity and tv director

Tv Direction and Production at Channel 13 (1994-01 – 1996-12)

• Assistant and tv Director of news programs, musicals, contests, talk shows, sports and fiction series

Degree in Media Direction and Production. Image & Sound – Complutense University of Madrid (UCM) IORTVE

International Strategic & Business course – Oberta University of Catalunya (UOC)

Programming apps course – Complutense University of Madrid (UCM)

Digital Marketing course – Google and the Interactive Advertising Bureau (IAB)