Ranim Peracha

Dynamic and results-driven Marketing Specialist with experience in B2B financial services and digital marketing. Proven track record in executing high-impact social media strategies, managing websites, and delivering data-led marketing insights. Adept in tools such as Dynamics CRM, Sitecore, and Hootsuite. Returning to the workforce after maternity leave with renewed focus and energy, ready to contribute to a collaborative marketing team and drive brand engagement and growth.

Marketing Specialist at Van Lanschot Kempen Investment Management (2022-09 – 2025-10)

• Strategically manage the company's LinkedIn presence, achieving over 10% organic annual follower growth with a reduced budget.
• Lead and support webpage management using Sitecore to build and update pages that align with campaign goals.
• Develop and deploy marketing emails via Dynamics CRM.
• Support event marketing by producing and organising branded banners, promotional gifts and materials.
• Conduct monthly performance analysis using Looker Studio and Hootsuite to deliver actionable insights.
• Played a key role in campaigns including the Farmland Fund and Euro Credit Strategy promotions.
• Introduced Hootsuite for integrated campaign analytics, improving reporting accuracy and strategic decisions.
• Contributed to the success of over 10 sponsored events in 2023 through creative and logistical marketing support.

Marketing Executive at Concept Capital Group (2021-10 – 2022-10)

Freelance Copywriter at Growth Leads (2021-03 – 2022-02)

PG-Diploma in Marketing – King's College London (2021-06)

BSc in Social Entrepreneurship and Leadership – Institute of Business Management (2017-08 – 2020-05)

Online Course in Viral Marketing and How to Craft Contagious Content – University of Pennsylvania (Coursera) (2020-11)