Sarah Burt
CRM, Marketing & Operations Consultant
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About
Adaptable professional with experience across administration, business development, operations, sales and customer service. Recent experience includes digital marketing, process improvement and AI-assisted systems development, including designing and building a bespoke CRM and operational tracking system using Google Workspace, ChatGPT and Google Gemini. Strong at identifying business needs, organising complex information and developing practical, user-friendly solutions.
Experience
CRM, Marketing & Operations Consultant at Kip McGrath Education Centre – Nottingham South (2026 – Present)
- Designed and built a bespoke CRM and operational tracking system covering student enrolment, parent information, attendance, lesson packages and management reporting.
- Built the system using Google Sheets, Google Forms and Google Apps Script, with automated register workflows, duplicate checks, validation, sorting and lesson-usage tracking.
- Used ChatGPT and Google Gemini as AI-assisted development tools for scripting, formulas, automation, debugging and technical problem-solving.
- Consolidated historic student and attendance information from multiple sources into structured central records and created student/parent summaries.
- Researched CRM, billing and parent-portal solutions, including TutorCruncher, and produced handover guidance for continued use of the system.
- Supported administration, tutor scheduling and parent communications, alongside marketing and promotional activity.
- Created promotional materials and campaigns for tuition programmes, Summer School and GCSE revision, plus tutor recruitment advertising and social media content.
Business Development at Wild About Tan (2023-05 – 2023-12)
- Conducted market research and implemented growth strategies to expand the company's reach.
- Managed social media and developed marketing activity to attract and retain clients.
- Supported service quality and compliance as the business developed.
Operations Manager at Pristine Clean Nottingham and Virtual 2 Reality (2017-06 – 2018-01)
- Organised day-to-day operations and supported efficient service delivery.
- Managed administration and social media for Virtual 2 Reality, supporting small-business clients.
Career Break – Family Management at Self-managed (2008-05 – 2017-06)
- Managed a busy household and family of five, requiring extensive organisation, scheduling, budgeting and coordination.
Insurance Claims Surveyor at Eastwood Construction (2007 – 2008)
Mortgage Advisor and Underwriter at Enable Finance Ltd (2004 – 2007)
Domestic Claims Adviser at Capita Insurance Services (2002 – 2004)
IT Call Manager at EDS Service Desk (1998 – 2001)
Scheduler at Norsk Data (1997 – 1998)
Education
CeMAP 1, 2 and 3 in Financial Services
GNVQ / LCCI Private Secretarial Studies Certificate in Secretarial Studies
RSA I & II – Typing, Text Processing and Word Processing in Typing and Text Processing

