Seek Cindy

Creative and commercially minded Marketing Assistant with hands-on experience developing and promoting an independent online brand through content creation, social media marketing, copywriting, audience engagement and digital brand development. Founder of SeekCindy, an online personal brand and service-based business, where I independently developed marketing content, built an engaged online audience and used social media platforms to increase visibility, communicate brand messaging and attract customers. Currently studying Digital Marketing and Management, with a strong understanding of digital marketing principles, consumer behaviour, content strategy and brand communication.

Particularly interested in social media, content marketing, digital communications and campaigns that connect brands with their audiences.

Founder & Digital Marketing Lead - SeekCindy

(2015-01)

Founded and developed SeekCindy as an independent online brand, taking responsibility for the business's digital marketing, content, communications, audience development and brand identity.

• Developed and managed an online brand across multiple social media platforms, creating content designed to increase reach, engagement and audience growth.
• Created written, visual and educational content across topics including spirituality, relationships, personal development, lifestyle, wellbeing, beauty and contemporary social issues.
• Developed a recognisable personal brand and consistent digital presence through strategic content creation and audience-focused communication.
• Used copywriting and storytelling techniques to create posts designed to encourage conversation, sharing and audience engagement.
• Monitored the performance of social media content and identified topics, formats and messaging that generated stronger audience responses.
• Produced high-performing organic content, including posts that achieved significant engagement and reach beyond the existing audience.
• Built and maintained an engaged online community by responding to audiences, encouraging discussion and developing content around audience interests.
• Researched emerging conversations, trends and topics to identify opportunities for relevant and timely content.
• Developed promotional content for online services, communicating value propositions clearly while maintaining an authentic brand voice.
• Managed the end-to-end marketing process independently, from identifying content opportunities and researching topics through to writing, publishing, promotion and reviewing performance.
• Experimented with different content styles, messaging and themes to understand audience behaviour and improve engagement.
• Developed transferable commercial skills through independently managing the marketing and communications function of an online business.
• Built an online audience of 40,000+ followers on X, 15,000 followers on Instagram and 5000 on Tumblr through consistent organic content and audience engagement.
• Created multiple high-performing social media posts with substantial organic reach and engagement.
• Developed content around emotionally resonant and socially relevant topics, demonstrating an ability to identify subjects likely to generate discussion and audience interaction averaging 30.8k views.
• Successfully combined personal branding, content marketing and community engagement to grow an independent digital presence.
• Created marketing copy and promotional content for a service-based online business.

Content Developer - Languages for businesses

(2012-01 - 2015-12)

• Producing reports for an events company analysing current market trends.
• Managing and developing engaging content for company website.
• Displaying content consistency across social media platforms.
• Researching, designing and choosing relevant and specific imagery to accompany my articles and reports.

BSc - Digital Marketing & Management - Anglia Ruskin University (2029-12)

A levels - Media and communications

GCSES - 3 A*s including English and Media