Tom Johnson

Customer-focused and commercially minded professional with experience in relationship management, sales support, business development and delivering high levels of service. Confident building rapport with a wide range of people, understanding individual needs and providing a positive experience from initial enquiry through to delivery. Experienced in working towards commercial goals, identifying growth opportunities and communicating effectively both face-to-face and across digital channels.

Proactive, personable and highly organised, with a strong desire to develop a long-term career within sales and the automotive industry.

Leads Sports Coach - Game On - Coventry

• Act as a key point of contact for schools and clients, building strong relationships and delivering a consistently high standard of service.
• Communicate directly with clients to understand their individual requirements, expectations and objectives, adapting delivery accordingly.
• Build rapport and maintain long-term relationships through regular communication and a customer-focused approach.
• Support business development through proactive relationship building, outreach and identifying opportunities for additional growth.
• Coordinate programmes across multiple clients while managing schedules, priorities and changing requirements.
• Resolve queries and issues efficiently, taking ownership and ensuring clients receive a positive experience.
• Represent the business professionally when working face-to-face with clients, staff and external stakeholders.

Social Media Manager / Event Lead / DJ - Amnesia House 1988 / New Generation

• Manage relationships with high-level clients, artists, agents and industry professionals, acting as a key point of contact and delivering a professional, high-quality experience.
• Liaise directly with agents and representatives to understand requirements, coordinate arrangements and maintain strong working relationships.
• Support the commercial growth of events through targeted promotion, customer engagement and ticket sales activity.
• Engage directly with customers and audiences, responding to enquiries and helping create a positive experience before, during and after events.
• Coordinate ticketing and event activity while working towards attendance and revenue objectives.
• Build relationships with customers, performers, partners and external stakeholders.
• Use audience insight and customer behaviour to understand demand and improve future activity.
• Contributed to a 25% increase in ticket sales, alongside 45% audience growth and 60% higher engagement.
• Manage multiple priorities in a fast-paced environment while maintaining high standards of communication and service.
• Support on-the-day operations, confidently interacting with customers and resolving issues when required.

Sports Mentor & Teaching Assistant (SEN & SEMH) - Warwickshire Academy

• Built strong one-to-one relationships through patience, communication and an individual-focused approach.
• Adapted communication style to understand different needs and provide appropriate support.
• Worked closely with colleagues and stakeholders to provide a consistently positive experience.
• Developed strong interpersonal skills when working with individuals requiring different levels of support.
• Remained calm and professional when handling challenging or sensitive situations.

Teaching Assistant & School Sports Leader - Allesley Primary School

• Built positive relationships with pupils, parents, teachers and colleagues.
• Communicated confidently with a wide range of people and adapted approach depending on individual needs.
• Supported the delivery of engaging activities while maintaining high standards of organisation and service.
• Worked effectively as part of a team in a busy, people-focused environment.

DJ - Independent

• Built and maintained relationships with venues, promoters, event organisers and customers.
• Managed enquiries and bookings from initial contact through to confirmed work.
• Developed a personal brand and generated opportunities through networking, customer engagement and promotion.
• Adapted services based on customer, venue and audience requirements.
• Delivered a professional and personable experience while representing my own brand.

Founder & Event Producer – CODE Music Event - CODE Events

• Founded and scaled an event brand using end-to-end strategy across branding, marketing, and audience growth.
• Developed and executed promotional campaigns to build awareness and increase attendance.
• Identified target audiences and shaped events to match demand and cultural trends.
• Managed partnerships, budgets, and logistics with a focus on commercial success and long-term growth.

Level 3 - PE & School Sports

Level 3 - Sports & Active Leisure

Level 2 - Sports Coaching

Level 2 - Childcare

Qualification - Full IT Skills & Digital Competency