Tom Johnson

Leads Sports Coach - Game On - Coventry

Act as a key point of contact for schools and clients, building strong relationships and delivering a consistently high standard of service.
Communicate directly with clients to understand their individual requirements, expectations and objectives, adapting delivery accordingly.
Build rapport and maintain long-term relationships through regular communication and a customer-focused approach.
Support business development through proactive relationship building, outreach and identifying opportunities for additional growth.
Coordinate programmes across multiple clients while managing schedules, priorities and changing requirements.
Resolve queries and issues efficiently, taking ownership and ensuring clients receive a positive experience.
Represent the business professionally when working face-to-face with clients, staff and external stakeholders.

Social Media Manager / Event Lead / DJ - Amnesia House 1988 / New Generation

Manage relationships with high-level clients, artists, agents and industry professionals, acting as a key point of contact and delivering a professional, high-quality experience.
Liaise directly with agents and representatives to understand requirements, coordinate arrangements and maintain strong working relationships.
Support the commercial growth of events through targeted promotion, customer engagement and ticket sales activity.
Engage directly with customers and audiences, responding to enquiries and helping create a positive experience before, during and after events.
Coordinate ticketing and event activity while working towards attendance and revenue objectives.
Build relationships with customers, performers, partners and external stakeholders.
Use audience insight and customer behaviour to understand demand and improve future activity.
Contributed to a 25% increase in ticket sales, alongside 45% audience growth and 60% higher engagement.
Manage multiple priorities in a fast-paced environment while maintaining high standards of communication and service.
Support on-the-day operations, confidently interacting with customers and resolving issues when required.

Sports Mentor & Teaching Assistant (SEN & SEMH) - Warwickshire Academy

Built strong one-to-one relationships through patience, communication and an individual-focused approach.
Adapted communication style to understand different needs and provide appropriate support.
Worked closely with colleagues and stakeholders to provide a consistently positive experience.
Developed strong interpersonal skills when working with individuals requiring different levels of support.
Remained calm and professional when handling challenging or sensitive situations.

Teaching Assistant & School Sports Leader - Allesley Primary School

Built positive relationships with pupils, parents, teachers and colleagues.
Communicated confidently with a wide range of people and adapted approach depending on individual needs.
Supported the delivery of engaging activities while maintaining high standards of organisation and service.
Worked effectively as part of a team in a busy, people-focused environment.

DJ - Independent

Built and maintained relationships with venues, promoters, event organisers and customers.
Managed enquiries and bookings from initial contact through to confirmed work.
Developed a personal brand and generated opportunities through networking, customer engagement and promotion.
Adapted services based on customer, venue and audience requirements.
Delivered a professional and personable experience while representing my own brand.

Founder & Event Producer – CODE Music Event - CODE Events

Founded and scaled an event brand using end-to-end strategy across branding, marketing, and audience growth.
Developed and executed promotional campaigns to build awareness and increase attendance.
Identified target audiences and shaped events to match demand and cultural trends.
Managed partnerships, budgets, and logistics with a focus on commercial success and long-term growth.

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