Serdal Kahyalar

Pursuits and Proposals Lead | PwC |London, UK

June 2021 – Present

Led over 100 pursuits worth £800m, delivering commercial upskilling across the business with a win ratio of over 60%.
Directed commercial support for “Must-win” pursuits exceeding £2m, driving optimal commercial outcomes and strategic.
Provided strategic insights, counsel, and challenge to enhance market success, advising on pricing and structure of delivery team.
Managed and negotiated global MSA framework agreements and rate cards for strategic clients.
Mitigate commercial risks with thorough contractual reviews, identifying critical elements like exit clauses, minimum commitments, and inflationary clauses to safeguard profitability.
Expertly modelled highly complex engagements using Anaplan, Google Sheets, and Microsoft Excel.
Collaborated daily with senior stakeholders (C-suite), ensuring alignment with consulting and firmwide goals.
I drive success by undertaking competitive analysis with expert shadow pricing, benchmarking against external datasets,

and comprehensive client feedback analysis

Guided engagement teams from RFI phase to contracting, ensuring compliance with firm standards and governance.
Optimise bid management with expert time management, precise scoring analysis, and strategic handling of commercial questions during PQQs and submissions.
Providing strategic pricing advice to teams, I advise teams to consider future sell-on opportunities before they even go to tender, ensuring we maximise profitability and competitive advantage from the outset.
Fostered collaborative relationships across service lines and grades.
Deeply passionate about innovative working methods and thinking, using my experience and knowledge to seamlessly integrate with each new opportunity
Led commercial excellence and Anaplan workshops.
Nominated and completed the prestigious PwC Emerging Leaders Programme (2024).Financial Business Analyst | Accor Hotels | London, UK

August 2018 – June 2021

Managed 60+ hotels with a £300m annual turnover, delivering analytical support and ensuring budget compliance.
Reported monthly, quarterly, and annual performance to senior management and owners.
Forecasted results based on market research, providing actionable plans for underperforming properties.
Collaborated with revenue managers and BI teams for accurate reporting and planning.
Assisted with budget preparations and interpreted financial data for non-financial users.
Developed analytical tools for daily performance analysis.
Prepared business plans and 5-year budgets for new projects.
Conducted monthly financial analysis for regional vice presidents.
Participated in business reviews with asset managers.
Trained general managers on analytical tools.

Assistant Accountant | Jumeirah Carlton Tower Hotel | London, UK

August 2016 – April 2018

Reconciled balance sheets and managed capital expenditure records.
Handled inter-company invoicing and weekly bank reconciliations.
Assisted with cost analysis, forecasts, and month-end/year-end procedures.
Processed £1.3m worth of invoices monthly, ensuring supplier accounts were up to date.
Supported compliance with internal and external audit procedures.
Managed supplier contracts in line with company policies.

Accounts Assistant | Jumeirah International (UK) | London, UK

October 2014 – August 2016

Processed weekly multi-currency payments for global offices and reconciling multiple bank accounts.
Analysed expense claims for global sales agents and executives to ensure accuracy and compliance

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