Serdal Kahyalar

I am a highly experienced and commercially minded professional with a disciplined approach. I possess strong financial, business, and commercial acumen. I am proactive and adept at managing multiple commercial priorities, demonstrating excellence in project and stakeholder management.

Furthermore, I have the capability to effectively implement the firm's strategy, while ensuring we are remaining competitive.

I have over 10 years of finance and commercial experience in globally recognised organisations.

I am very passionate about moving to the UAE to continue to build on my experience and skill set.

Pursuits and Proposals Lead | PwC |London, UK

June 2021 – Present

• Led over 100 pursuits worth £800m, delivering commercial upskilling across the business with a win ratio of over 60%.
• Directed commercial support for “Must-win” pursuits exceeding £2m, driving optimal commercial outcomes and strategic.
• Provided strategic insights, counsel, and challenge to enhance market success, advising on pricing and structure of delivery team.
• Managed and negotiated global MSA framework agreements and rate cards for strategic clients.
• Mitigate commercial risks with thorough contractual reviews, identifying critical elements like exit clauses, minimum commitments, and inflationary clauses to safeguard profitability.
• Expertly modelled highly complex engagements using Anaplan, Google Sheets, and Microsoft Excel.
• Collaborated daily with senior stakeholders (C-suite), ensuring alignment with consulting and firmwide goals.
• I drive success by undertaking competitive analysis with expert shadow pricing, benchmarking against external datasets,

and comprehensive client feedback analysis

• Guided engagement teams from RFI phase to contracting, ensuring compliance with firm standards and governance.
• Optimise bid management with expert time management, precise scoring analysis, and strategic handling of commercial questions during PQQs and submissions.
• Providing strategic pricing advice to teams, I advise teams to consider future sell-on opportunities before they even go to tender, ensuring we maximise profitability and competitive advantage from the outset.
• Fostered collaborative relationships across service lines and grades.
• Deeply passionate about innovative working methods and thinking, using my experience and knowledge to seamlessly integrate with each new opportunity
• Led commercial excellence and Anaplan workshops.
• Nominated and completed the prestigious PwC Emerging Leaders Programme (2024).Financial Business Analyst | Accor Hotels | London, UK

August 2018 – June 2021

• Managed 60+ hotels with a £300m annual turnover, delivering analytical support and ensuring budget compliance.
• Reported monthly, quarterly, and annual performance to senior management and owners.
• Forecasted results based on market research, providing actionable plans for underperforming properties.
• Collaborated with revenue managers and BI teams for accurate reporting and planning.
• Assisted with budget preparations and interpreted financial data for non-financial users.
• Developed analytical tools for daily performance analysis.
• Prepared business plans and 5-year budgets for new projects.
• Conducted monthly financial analysis for regional vice presidents.
• Participated in business reviews with asset managers.
• Trained general managers on analytical tools.

Assistant Accountant | Jumeirah Carlton Tower Hotel | London, UK

August 2016 – April 2018

• Reconciled balance sheets and managed capital expenditure records.
• Handled inter-company invoicing and weekly bank reconciliations.
• Assisted with cost analysis, forecasts, and month-end/year-end procedures.
• Processed £1.3m worth of invoices monthly, ensuring supplier accounts were up to date.
• Supported compliance with internal and external audit procedures.
• Managed supplier contracts in line with company policies.

Accounts Assistant | Jumeirah International (UK) | London, UK

October 2014 – August 2016

• Processed weekly multi-currency payments for global offices and reconciling multiple bank accounts.
• Analysed expense claims for global sales agents and executives to ensure accuracy and compliance

BA (Hons) Accounting and Finance