
Simon Radcliffe
Design & Creative Leader | Team Leadership • Creative Direction • Brand
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About
A hands-on creative leader with over 20 years' experience across design, brand and creative direction — including more than eight years leading teams of four designers, and five years as a company director in a 20+ staff business. Work spans brand identity, print, digital and entertainment content, including the illustrated lyric video for Liam Payne's single 'Stack It Up', viewed over 520,000 times. Combines a strong eye for design with the organisational discipline to manage workloads, capacity and delivery across concurrent projects, and the commercial awareness — from full budget and P&L ownership — to keep creative aligned with business goals.
Experienced in setting creative direction, coaching designers, giving constructive feedback and signing off final artwork, and in building long-term relationships with clients, brand partners and production suppliers. Expert across the Adobe Creative Suite after two decades of daily use.
Experience
Director of Operations at Radcliffe Group (2021-04 – 2026-02)
Joined at start-up stage as a part-time consultant, moving into a full-time Director of Operations role in 2023 with responsibility for creative output, brand and commercial growth across a multi-service business.
- Directed all creative output — design, print, social, website, video and photography — from concept through to final artwork and sign-off
- One of the director team in a business of 20+ staff, sharing responsibility for people management, recruitment, performance and day-to-day leadership
- Set and maintained creative direction and brand consistency across every customer touchpoint
- Managed workload, priorities and delivery across concurrent campaigns, launches and events
- Briefed, managed and reviewed the performance of external creative, SEO and PPC suppliers
- Owned the marketing budget and reported creative and commercial performance directly to the board
- Grew active membership from 82 to 325 and monthly revenue from £11,972 to £32,275
Managing Director at Holla Creative (2018-09 – 2023-10)
Founded and scaled a full-service creative and digital agency, with overall responsibility for creative output, team, clients and commercial performance.
- Led and developed a team of four designers, setting creative direction across every client account
- Produced the illustrated lyric video for Liam Payne's single 'Stack It Up' (2019) — original illustration, animation and full post-production for a globally released major-label title, now with over 520,000 views
- Managed studio capacity, project prioritisation and delivery schedules across multiple concurrent accounts
- Built and managed relationships with clients, brand partners and print and production suppliers; clients included Bradfords, Dream Doors and Kingsley
- Owned new business end to end — proposals, pitching and commercial negotiation
- Delivered brand identity, digital, social, video, animation and commercial photography work across multiple sectors
- Developed the Sherborne Farmhouse brand and go-to-market identity from concept
Head of Creative at Holla Creative (2017-01 – 2018-08)
- Led a team of four designers, allocating work and providing day-to-day creative direction
- Owned creative output across all client accounts — design, artwork, print and digital
- Managed studio workflow, resource allocation and project delivery schedules
- Provided creative direction, feedback and final artwork sign-off across all outgoing work
- Managed supplier relationships across print and production
Head of Studio & Senior Designer at Mostly Media (2012-07 – 2016-12)
- Led a studio team of four designers, planning capacity across concurrent projects
- Ran studio operations and creative output for an independent media business
- Delivered brand, print, digital and advertising campaigns across multiple simultaneous accounts
- Maintained design quality and brand consistency across all outgoing creative work
Freelance Graphic Designer at Radical Creative (2008-03 – 2012-06)
Delivered brand, design and creative projects across a range of commercial clients.
Graphic Designer at Raw Media (Advertising Agency) / Attinger Jack (2001 – 2008)
Foundational agency and studio experience across brand identity, print production and advertising.


