Simon Sadler
General Manager
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About
Driven and accomplished fitness professional with over 10 years of experience in the health and fitness industry, currently working as a General Manager with PureGym for the last 2 years. Known for delivering results through strong leadership, operational excellence, and a passion for member experience. Seeking to continue advancing in high-impact roles where I can grow teams, drive business performance, and create inspiring fitness environments.
Experience
General Manager at PureGym Harwich (2025-07 – Present)
- Lead full operational responsibility for the Harwich site, managing commercial performance, budgeting, and compliance.
- Focused on team leadership and development to maintain strong staff culture and positive member engagement.
- Consistently achieved and exceeded KPIs, including sales, retention, and member satisfaction.
- Implemented performance-driven initiatives that improved member experience and overall operational standards.
- Supported the growth of local community engagement and promotional activity to enhance brand reputation.
- Instructed various Group Exercise classes and did all aspects of the PTFC job alongside my management duties.
- Cleaned gym equipment and regular tidied and reset gym floor on each shift.
General Manager at PureGym Stowmarket (2025-02 – 2025-06)
- Led full operational responsibility for the Stowmarket site, overseeing team performance, commercial targets, budgeting, and compliance.
- Raised PureGym Stowmarket's NPS (Net Promoter Score) to one of the highest in the country by elevating member experience, staff culture, and operational standards.
- Built and developed a high-performing team with a focus on accountability, development, and positivity.
- Used performance and membership data to drive targeted campaigns, local outreach, and revenue growth.
- Maintained industry-leading standards in health & safety, cleanliness, and gym operations.
- Instructed classes and did inductions for new members.
- Cleaned equipment and kept club standards high.
Assistant Manager at PureGym (2023 – 2025-02)
- Managed daily gym operations, supporting commercial goals and team leadership.
- Delivered high customer satisfaction while analysing performance data to boost engagement.
- Led team appraisals, shift planning, and staff training.
Assistant Manager at Snap Fitness (2022 – 2023)
- Improved club efficiency and led initiatives to increase member engagement.
- Oversaw fitness class scheduling and assisted in staff recruitment and onboarding.
- Helped drive local marketing strategies and in-club events.
Personal Trainer at The Gym Group (2020 – 2022)
- Created customised training plans resulting in client transformation and retention.
- Delivered group sessions including strength circuits and spin classes.
- Maintained a 90%+ client retention rate through results-driven coaching.
Personal Trainer at David Lloyd (2018 – 2020)
- Delivered high-end coaching with a focus on strength and conditioning.
- Collaborated with club leadership to plan workshops and premium training events.
Personal Trainer & Gym Instructor at The Gym Ipswich (2015 – 2017)
- Led inductions, taught safe use of gym equipment, and ran regular classes.
- Provided tailored personal training for diverse member goals.
Customer Assistant at Tesco Express (2010 – 2015)
- Maintained excellent customer service and operational efficiency.
- Built early experience in communication, reliability, and time management.
Education
GCSEs in English (C), Maths (B), Science (B) – Copleston High School
NVQ Level 2 in Electrical Installations – Suffolk New College (2007)


