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Creative Brand & Visual Designer based in Leicester with a background in Textiles & Innovation Design and an MSc in Digital Marketing from the University of Leicester.
I work with businesses, startups and emerging brands to develop thoughtful visual identities, campaign visuals and digital content that communicate a clear brand story. My approach combines creative design with marketing insight, ensuring visuals are not only aesthetically strong but also strategically aligned with audience engagement and brand positioning.
Through my work with Novea Media, I support brands during early launch and growth stages by translating ideas into cohesive visual systems across social media, campaigns and brand platforms.
I am particularly interested in concept-driven design, brand storytelling and digital-first visual communication, helping brands create meaningful and engaging visual experiences.
Creative designer with experience developing brand identities, campaign visuals and digital content for emerging brands. As Founder and Creative Lead of Novea Media, I work on concept development, visual storytelling and translating brand positioning into cohesive social and digital design outputs. I have also founded and managed an independent dessert brand, where I built the full brand identity including logo, packaging and social media visuals while conducting competitor and audience research to guide brand direction.
My experience combines creative design with marketing insight, allowing me to produce thoughtful, audience-focused visual communication.
Developed knowledge in digital marketing strategy, consumer behaviour, brand communication and data-driven marketing. Focused on how digital platforms, audience insight and content strategy support brand growth and engagement.
BA (Hons) Textiles & Innovation Design
Specialised in concept-driven design, material exploration and visual storytelling. Developed strong creative thinking, research-led design processes and visual communication skills applicable to brand and creative industries.
