Tyler Lloyd

Marketing Executive with 4 years' experience managing a range of above & below the line digital campaigns across a multi-venue hospitality portfolio. Content specalist with experience across UGC and paid content, as well as a decade managing a commercial photography and videography business with clients including Salesforce and the NHS.

Marketing & Content Specialist (Multi-Site) at Croeso Pubs Ltd (2022-08 – Present)

• Manage end-to-end CRM across 9 venues. Responsible for customer retention via database health, audience targeting, data segmentation and automation. As well as lead generation and customer acquisition through wifi sign up portal management and content automation.
• Built a demographic and behavioural segmentation strategy initially for one venue, delivering a 27% increase in CRM-tracked annual revenue, open rates of 25.5%, and a 150% rise in CTR. Now scaling this approach portfolio-wide while building automated lifecycle, birthday, and win-back workflows.
• Develop and deliver cross-platform content strategy, using Rella and Meta to plan and execute social media activity, write copy, and produce in-house photography and video assets. Highest-performing campaign achieved 38,000+ views, a 30× increase in reach and 24× higher engagement.
• Design paid social assets, animated videos, motion graphics, menus for print and digital use.
• Maintain and optimise WordPress sites, improving conversions through landing pages, built-in SEO, Competitor Analysis, AI chatbot and widget integrations.
• Administer DesignMyNight booking systems, configure reservations, table plans and pre-order workflows. Deliver in-person training to staff and create clear written SOPs to ensure consistent operations.

Owner/Freelance at Tyler Lloyd Photography (2014-08 – Present)

• Manage full project lifecycle, consultations, planning, filming, editing, and delivery using Adobe Creative Cloud and DaVinci Resolve.
• Deliver commercial photography, video production, and case studies for clients including the NHS, Salesforce, Northumbrian Water, SSE, Wales Millennium Centre, and Nando's.
• Produced content for Bluewave that supported successful contract bids and business development.

Instructor & Support Team at Amazon Fulfilment Centre (2020-09 – 2022-08)

• Delivered practical, hands-on training to new starters, demonstrating daily warehouse workflows and explaining how to meet operational performance targets.
• Maintained floor oversight to ensure full compliance with health, safety, and operational policies across the assigned zone.
• Monitored progress throughout the onboarding period, providing one-to-one feedback and coaching to help staff work efficiently and consistently hit their daily goals.

Foundation Diploma in Art and Design – University of South Wales

Part Time Course in C++ Programming Course – Cardiff University

Level 3 Diploma in Creative Arts & Design – City & Guilds

A-Level in Art & Design – Mountain Ash Comprehensive School

GCSE in Multiple subjects including English Language, Mathematics, Science, Welsh – Mountain Ash Comprehensive School