Employment History
Xplor Technologies (SaaS, Fintech)
| Aug 2022 – Apr 2025
Senior Growth & Accounts Manager (2023–2025) | Key Accounts Manager (2022–2023) Delivered 97% revenue growth (125% of target) | 115% annual revenue target (£2.4m).
Key Achievements
- Spearheaded go-to-market strategy, achieving 97% revenue growth in 21 months.
- Drove ARR growth of £1.1m (software & payments revenue) with <1% attrition.
- Enabled sales team to 125% of annual target with 36% conversion rate.
- Built and scaled a new customer success account management team achieving 500% increase in customer reviews (>90% satisfaction).
- Supported marketing to achieve 30% of sales from organic search MQLs and 125% of case study creation targets.
- Improved key account RAG status equivalent to £500k ARR within 12 months.
- Achieved onboarding customer satisfaction score of 98% with 93% on-time delivery.
- People leader score of 100% from my direct line reports during staff satisfaction surveys.
- As Key Accounts Manager achieved 115% of annual software & payments revenue target (£2.4m).
Strategic Scope
- Create & deliver UK growth strategy for flagship product across sales, marketing, implementation and customer success.
- Accountable for annual sales targets, forecasting, pipeline, and KPIs aligned to global strategy.
- Collaborated with Product and Compliance teams to ensure market fit and regulatory compliance.
- Reported to the Commercial Director and regional stakeholders.
Technogym UK (Product, SaaS, Professional Services)
| Jun 2016 – Aug 2022
National Key Account Manager Secured £24m+ lucrative industry contract whilst achieving every annual sales target (£5-£8m).
Key Achievements
- Won and delivered a £24m+ contract with a leading UK fitness operator, including 46 site refurbishments in 18 months.
- First global sales representative to exceed £1m in digital orders in a single year.
- Expanded supplier status with a national account from single line to preferred partner across all solutions in 2 years.
- Increased account revenues by 12% through upselling and negotiated multi-year digital contract renewals.
- Selected for Technogym’s Global Future Leadership Programme at Bocconi University, Milan.
Strategic Scope
- Managed £5–8m annual revenue (product, digital & service) across key national accounts.
- Designed and executed sales strategies to exceed targets, ensuring accurate forecasts.
- Built and maintained senior stakeholder relationships across the UK fitness sector.
Absolutely Leisure | 2012 – Jun 2016
Business Development Manager & Company Secretary Launched five new venues to create £3.5m revenue in 15 months, overachieved sales by 170% at flagship site.
Key Achievements
- Opened 5 new venues (£3.5m turnover) in 15 months, delivered on time, within budget.
- Launched Absolutely Fitness (Bracknell), overachieving Year 1 sales target by 170% and finalist for “Best Newcomer” at National Fitness Awards.
- Created new product brands: Absolutely Fitness, Absolutely Paintball, Absolutely Parties, Richings Sports Park.
- Delivered first corporate charity event, achieving £200k+ enabling activity.
- Improved staff satisfaction to 96% and customer journey scores to 90%+.
Strategic Scope
- Reported to MD and Board on strategy, compliance, and growth.
- Designed and implemented sales, marketing, and retention strategies across B2B, B2C, FMCG channels for existing venues (£5m turnover).
- Negotiated planning, funding, leases, and business acquisitions to generate £3.5m new annual turnover.
- Managed agencies, contractors, and internal sales/marketing teams.
Slough Community Leisure | 2004 – 2012
Health & Fitness Development Manager | Health & Spa Manager | Fitness Manager | Supervisor Progressed through four promotions, delivering £1.2m+ turnover, new capital projects, and staff/customer excellence.
Key Achievements
- Consistently achieved £1.2m+ turnover and 3,200+ new annual membership sales.
- Increased PT profit by £40k via relaunch of personal training services.
- Delivered four capital refurbishment projects on time, on budget, and meeting presale targets.
- Improved member retention by 8% through targeted investment.
- Selected as master trainer for the company's customer service programme.
Strategic Scope
- Managed multi-site operational budgets, forecasting, and compliance.
- Directed membership sales, customer experience, and retention strategies.
- Oversaw diverse leisure programmes, staff development, and performance.
- Delivered capital projects including refurbishments, new builds, and infrastructure.
