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Yuka Noro

Behavioural Scientist & Change Professional

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Brechin, AngusMember since September 23, 2023
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About

I am passionate about successful people’s change, aspiring to build a team with truly flourishing leaders & individuals in organisations with global reach, based on the combined insights from the most cutting-edge academic and business practices.

Offering 16 years+ of strong change management background in multiple industries with global reach, working as an experienced SME for large-scale people transformation design and implementation, particularly on culture, behaviours and mindset change in global organisations. Clients include CxOs and senior leaders in Business, HR and Corporate departments of major accounts based in UK and across the globe. Also working as a behavioural scientist since 2010.

Born in Japan, educated in Japan and in the UK, worked in 8+ different countries and now based in Edinburgh, UK.

Experience

Offering 16 years+ of strong change management background in multiple industries with global reach, working as an experienced SME for large-scale people transformation design and implementation, particularly on culture, behaviours and mindset change in global organisations. Clients include CxOs and senior leaders in Business, HR and Corporate departments of major accounts based in UK and across the globe. Also working as a behavioural scientist since 2010.

Born in Japan, educated in Japan and in the UK, worked in 8+ different countries and now based in Edinburgh, UK.

Education

MSc in Psychology at Birkbeck, University of London

- Dissertation Research (with high merits)

  • Research area: Cognitive psychology
  • Title: “Positive effect of metacognitive training on EF abilities in working age (18-65)”
  • Role: Primary researcher
  • Supervisor: Prof.

    Richard

    Cooper (Birkbeck University of London)

  • Abstract: The purpose of the research work is to find whether metacognitive training will have any positive effect on a part of our cognitive processing called “Executive Function (EF)”. For this purpose, a group of English-speaking (native or equivalent proficiency) and working age (18-65) people are recruited to participate in the in the six-week online test and training (it takes 30 minutes per week at maximum). Participants are expected not to have been diagnosed as neurodivergent so that researchers were able to exclude any potential distractors to the variables of this study.

    The results suggest that part of the training intervention designed for this experiment has significantly improved the EF abilities in the metacognitive training group. 

  • It has been marked as with high merits (meaning some key significant findings in the research work).

- Short essays / research (2,000 – 5,000 words) on multiple psychological topics (with distinctions and merits)

  • Cognitive psychology with experiment: “Does angry gaze have an impact on cognitive performance?” (70+ participants)
  • Cognitive psychology: “Evaluate whether the deliberation-without-attention effect is better explained by appealing to memory theory or whether unconscious non-memory processes need to be assumed”
  • Cognitive psychology: “Discuss how “person-present viewing bias” of human visual attention can be affected by exogenous and endogenous controls”
  • Cognitive psychology: “Discuss evidence relevant to the hypothesis that ‘neglect and extinction are assumed to be impairments of selective attention, and not of low- level sensory processing’”
  • Cognitive psychology: “Discuss how facial and non-facial recognition task performance can predict facial recognition ability”
  • Personality psychology: “‘Critical analysis on universality of the five-factor personality model in relation to research on culture and personality” 
  • Developmental psychology: “Evaluate how recent evidence from non-WEIRD populations has changed or challenged our theoretical models of the mechanisms underlying the development of that domain (especially focusing on memory and brain)”
  • Social psychology: “A critical account on where spontaneous first impressions of faces come from”

- Other achievements in relevant taught courses at Birkbeck (with distinctions and merits)

  • Research methods (part 1 and 2 – both simple and complex statistics, using SPSS): with distinctions
  • Neuroscience (part 1 and 2): with merits
  • Personality psychology knowledge exam (separate from the main module): scored 100 out of 100

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